The mistake that the FSG will not commit after Liverpool's final victory in the Champions League

Liverpool has not always shown a propensity to hit when the iron is hot.

Notoriously, the club's gift shop was closed when the club won its fifth European Cup in Istanbul in 2005.

The Reds have been slow to seize this opportunity, at a time when they were still reluctant to fully embrace the mercantilism that thwarts the traditionalists, but has become an accepted part of modern football.

Evolve or die, as the sentence says.

If the post-Istanbul loses its chance to take advantage of the notoriety of Liverpool, Fenway Sports will not make the same mistake after the team of Jurgen Klopp has obtained five victories out of six with his triumph in the final of the Champions League against Tottenham Hotspur in Madrid on Saturday.

Instead, the question of the owners of Liverpool revolves around this huge interest that Klopp, his players and the FSG's own careful business decisions have ensured in the club.

Look at the scenes during the match preparation, the Reds fans are far more numerous than their counterparts in Tottenham in the bars and squares around the Spanish capital.

And then, there were the 750,000 people who took to the streets of Liverpool on Sunday to welcome their conquering heroes.

However, next season, Tottenham can expect a higher average home attendance than Liverpool. Manchester United, Arsenal and maybe Manchester City can.

Although the interest is there, the seats are not.

Of course, the FSG has already taken an important step in this direction with the main stand of 110 million pounds, opened in September 2016 and sold weekly.

The construction will pay for itself over time given the increased revenue from hospitality and these 9,000 additional seats.

But never in recent history, the demand for tickets to watch Liverpool at Anfield has been so strong.

The obvious thing is for FSG to follow up on their proposals to redevelop Anfield Road End.

For the moment, the focus has been on the new 50 million pounds first team training facility, built along the academy in Kirkby. This is moving quickly.

There is already a building permit, in place until September, for development at Anfield Road End, estimated at £ 50 million, which would bring the capacity to more than £ 60,000.

But is it really enough, following the testimony of these last days?

The financial problem is that to make profitable any new construction at this end of the stadium would require a much longer period. The possibilities of reception are not as obvious as those of the main stand. In addition, it is suggested that the supply would exceed such a demand.

This is not the case for regular supporters, however.

Of the more than three-quarters of the millions watching Liverpool on Sunday defeating the Champions League trophy, most will never have watched a match at Anfield, either for cost, availability or, especially in the early 2010s, as the club was recovering from Tom Hicks. and George Gillett era, genuine interest.

Watching football is not cheap and the average age of the regular viewer continues to increase.

There will be tens of thousands of young fans on the streets of Liverpool who would like to see the real players but simply can not.

Could this be an opportunity for the FSG to do something different?

A feasibility study on building an even larger proposal at Anfield Road End seems self-evident, and nothing prevents FSG from resuming the planning process with a new proposal at a later date.

But how Liverpool targets the tickets is the real problem.

If the corporate sector and many new season ticket subscribers have been taken into account, this seems like a good opportunity to look at the next generation and, indeed, the local crowd.

FSG could be creative with future ticket pricing at Anfield Road End. Make it more accessible, more affordable.

It's a long-term vision, but if new fans become regulars now, they will be much more likely in the years to come.

The Anfield Road End will be built. This is a virtual certainty, FSG should continue its investments in infrastructure having already reached 200 million pounds.

But the best solution to meet the needs of the present while preserving the future lies in the conundrum that Liverpool owners now face.