The new CEO has big plans to increase connectivity and solve the problem Streamyx | Tech / Gadgets

KUALA LUMPUR, June 16 – TM recently appointed Datuk Noor Kamarul Anuar Nuruddin as General Manager and Group CEO. In an exclusive interview with NST, the former CTO of Celcom had announced his intention to transform the large telecommunications company.

In the first quarter of 2019, TM reported a net profit of RMB 308.3 million as a result of cost reduction. However, the CEO admits that this will not be sustainable in the long run. He shared that incomes were still falling and his goal is to raise them and bring them back to fame as soon as possible.

It was mentioned that the problem with TM was its inability to extend connectivity coverage with good support while maintaining a strong and continuous Internet signal for consumers. He added that TM had always limited its options when creating connectivity and that they were focusing solely on support for deploying coverage. As a result, they failed to make a return on their investments when they realized that the cost was greater than revenues.

He admitted that TM had been far behind his competitors, who had not used the right strategy at the right time. When implementing its strategy, the competitors were already far ahead. In the interview, he gave an example where Celcom has 10,000 sites while TM has only about 4,000 sites for coverage.

Noor Kamarul said that, in the future, TM would focus on three winning strategies: providing quality products, competitive pricing / pricing and quality customer service. This new direction will require TM to change its way of thinking in the past.

One of the most ambitious projects is to explore all media to create connectivity, whether it's wireless connectivity (4G, 5G, satellite, microwave) or wired (copper and fiber optic) ) that can provide sufficient bandwidth depending on the density and cost of the surface. He hoped that it would increase Malaysia's Internet coverage at the right cost, while maintaining a stable connection.

A few months ago, TM announced its TDM-LTE Mbadive MIMO deployment in Puchong, considered an alternative connection for fiber-free places. This solution is similar to Unifi's wireless home broadband solution. It offered 60 GB of LTE data for RM79 / month with speeds of up to 30 Mbps.

The CEO also talked about providing clients with personalized services and providing content that they want. He did not give further details on the content, but this could indicate a rebirth of Unifi TV.

Noor Kamarul also said TM would tackle TM's Streamyx issue and mobile commerce, which does not earn money. Last July, TM identified 340,000 Streamyx customers residing in areas covered by Unifi and eligible for a free upgrade to Unifi. Yesterday, it was reported that 266,000 Streamyx customers had opted for this solution, while 226,000 customers located outside Unifi areas had benefited from a twice as fast upgrade. It is estimated that 500,000 Streamyx customers are left without any upgrade options and TM had previously convened the government for a discussion to find a solution.

Among the new strategies for TM are the review of contracts with its partners and suppliers to see if they are favorable, as well as the search for other leaks in the company that affect its revenues.

TM's share price had exceeded the RM3.00 mark after the announcement of a new CEO very soon. TM shares closed at 3.80 RMB on Friday, giving it a market capitalization of 14.28 billion RMB. – SoyaCincau