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Your smartphone is the ideal shopping tool: always with you and equipped with a rear camera that records the items you want to buy. Now imagine that the front camera is looking back, judging your reaction to what you see and taking your smile to make you make a purchase. It's the innovation behind NexTech's latest "feel-good technology solution" for its augmented reality platform Try-It-On, thanks to the AI provided by Microsoft Azure.
If that sounds a bit scary, it's probably because AI is learning to do what sellers have been doing for generations: gauging a customer's sentiment and taking advantage of it to make a sale. The difference is that NexTech makes face recognition and badysis possible within retailer applications and augmented reality websites, instead of limiting them to physical stores.
While you're virtually trying out a 3D rendering garment or watching a 360-degree product, NexTech uses a camera's camera to badyze your facial expression in real time, and then offers you prompts to # 39; screen based on the Azure AI. "Seeing." A positive reaction could evoke a "add to cart" prompt, while a negative response might suggest another option that might be more appropriate for you. Retailers can customize the prompts and feelings according to their needs.
"It's a similar effect to the attention of an in-store employee trying to persuade the customer to buy something he tries," said NexTech CEO Evan Gappelberg, "except that it can now be done numerically, both by reframing at a later time. In other words, if you leave the application or the retailer's site, the retailer can send you an email later with a contract and find out how you responded to your return.
And ideas based on AI can be improved, he suggested. "Retailers who use this technology will be able to convert their customers faster by having an idea of what they like and dislike, and by tweaking what is sold to them, creating the personalized experience that customers have. wish to take charge of their purchasing decisions. "
In some cultures, bargaining on a daily basis is a daily routine, with smiles at the strategic hour, severe faces and frowning as bargaining techniques. But as purchases continue to move online, this type of custom item could get lost. As NexTech points out, 100 million customers are expected to use ARs one way or the other when they make their purchases by 2020. Solutions of this type could thus make their experiences more sensitive to feeling.
NexTech's AR / AI solution is available to online retailers for $ 79 per month. It promises a universal 3D shopping solution that can be implemented with "just a few lines of embed code". The software integrates with Shopify, WordPress and Magneto.
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