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On another day another batch of numbers purportedly reflecting the state of streaming worldwide.
As reported by Variety on Tuesday, Nielsen released its numbers for the top movies and TV shows in 2020, another vital piece of the puzzle when it comes to figuring out how many people are watching, and what they are watching. especially consume when they do.
Leading All Streaming Contestants With A Truly Breathtaking 57 billion minutes watched is “The Office,” which should come as no surprise to anyone who has turned to the soothing sound of sitcom jokes to drown out the howling existential crisis that unfolded last year in its entirety. Those numbers are likely a dagger to the heart of Netflix, long the streaming home of the series, which made the leap to Peacock on January 1.
But there is still a lot of good news for the utility streamer, who boasted of the 10 most earned streaming series of 2020, with “Grey’s Anatomy”, “Criminal Minds”, “NCIS”, “Schitt’s Creek”, “Supernatural”. , “Shameless,” “New Girl,” “The Blacklist” and “Vampire Diaries,” suggesting that Netflix really is where 17-year-old girls and retirees go for all of their streaming needs.
Netflix was also home to nine of the 10 best original streaming series from last year. The third season of “Ozark” probably sparked a large chunk of the 30 billion minutes consumed by the show’s viewers, followed by fellow Netflix teammates, “Lucifer”, “The Crown”, “Tiger King”, “The Umbrella Academy, “” “The Great British Baking Show,” “Boss Baby: Back in Business,” “Longmire” and “You”. But sneaking into slot # 5 is a remarkable intruder: Disney + ‘s iconic “Star Wars” series “The Mandalorian,” which has recorded 14.5 billion minutes views.
And it was Disney + that had the hot hand when it comes to movie streaming in 2020, with viewers spending nearly 15 billion minutes watching “Frozen 2.” With a duration of 103 minutes which translates into the film being viewed 144 million times last year – and no, parents with young children, not all of those viewing weren’t exclusively at your place, no matter how you felt. Other Disney + offerings on the list include “Moana,” “Onward,” “Hamilton,” “Aladdin” (2019), “Toy Story 4” and “Zootopia,” with Netflix getting three spots through “The Secret Life of Pets ”. 2, “” Dr. Seuss’ The Grinch “and” Spenser Confidential “.
Despite how calming it can be to see precise numbers for streaming content, Nielsen’s numbers are not without flaws, as are the self-reported numbers released by Netflix. Complaints from Nielsen streamers suggest that reported numbers do not accurately reflect users who consume content through media other than TV and also point out that Nielsen numbers exclusively poll the United States and overlook a much larger global audience. large.
Having said that, what can we learn from the information as it is? A few small things, actually. On the one hand, since the Nielsen ratings for 2020 were limited exclusively to four streaming services – Netflix, Amazon Prime Video, Hulu, and Disney + – it can’t accurately reflect the true reach of the streaming landscape, even if it does. These four streamers are more than likely to remain the most popular options for viewers. With HBO Max streaming the day and date of major movie releases throughout 2021, there is certainly an opportunity for a new player to the game of streaming movies, although only time will tell.
Plus, what do these numbers actually mean when you break them down? We’ve talked about that a bit with how many times “Frozen 2” has likely aired, but how does that translate to shows with a very different episode count? Yes, “Supernatural” racked up 20 billion minutes of screen time, but the series has over 300 episodes averaging 44 minutes long. By comparison, “Schitt’s Creek” managed nearly 24 billion minutes of viewing time for just 80 episodes averaging 21 minutes each. Now I’m a writer so the math is beyond me, but it’s pretty clear that the minutes invested are not the end to accurately reflect consumption.
And yet, it’s better than nothing.
For more flawed media systems doomed to eventual collapse, watch this week’s episode of IndieWire’s TV podcast “Millions of Screens,” as TV associate editor Ben Travers, creative producer Leo Garcia and TV Awards editor-in-chief Libby Hill is trying to make sense of the past few weeks. “ The Capitol Coup, as captured via 24 hour news networks, and what the future holds for media like MSNBC and Fox News as the current administration disappears and a new group of leaders settles down.
Plus, stay tuned as we go all-in on the NFL on Nickelodeon, the one place you can see an end zone being thinned out and bustling in one place. Where will this era of corporate media synergy lead? Who can say, but hopefully it will eventually include Calvin and Hobbes and the Australian Open.
“Millions of Screens” is available on Anchor, Apple Podcasts, Breaker, Google Podcasts, Spotify and Stitcher. You can subscribe here or via RSS. Share your feedback with the crew on Twitter or in the comments. Check out the show on iTunes and be sure to let us know if you’d like to hear the gang address any specific issues in upcoming editions of “Millions of Screens.” Check out the rest of IndieWire’s podcasts on iTunes here.
This episode of “Millions of Screens” was produced by Leonardo Adrian Garcia.
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