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Since its update in October 2010, the popularity of Apple's MacBook Air has grown rapidly, according to a new study by J.P. Morgan badyst Mark Moskowitz. Device sales were up 333% over the previous year, with an annual business turnover estimated at $ 2.2 billion.
Moskowitz said in his research note:
"We believe the growth rate of the MacBook Air should remain moderate, but we expect the product will contribute more and more to all Mac activities," said Moskowitz. "(The fourth quarter of the 2010 calendar year) was the first quarter in which the MacBook Air accounted for more than 10% of the total number of Apple Mac units. More importantly, the MacBook Air accounted for 15% of total notebook sales in the quarter, up from 5% the year before. "
The latest update of the MacBook Air range has introduced an ultra-portable 11.6-inch model – an ideal alternative for users looking for the portability of a netbook but with the stability of a Mac. When the device was first launched in January 2008, a 13-inch machine was the only option, with a starting price of $ 1,799. You now have the choice between two machines, both equipped with standard SSDs, starting at just $ 999.
It is thought that the lower starting price and the choice of two laptops are the main reasons for the growing popularity of the MacBook Air.
[via[via[via[viaMacRumeurs]
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