The Spice Girls challenge the commercial logic of music with a record tour

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The Spice Girls are back on tour and their female brand sets records that challenge the wisdom received from the music industry.

The record companies know that the long-awaited reunion by some veteran rock bands – especially those with huge sales, rave reviews and loyal fans – are over-sold. Think of the millions to win if Pink Floyd or Led Zeppelin were together: they both have rich supporters who would pay anything to hear them again. Returns from some other groups may be less attractive commercially, especially if they were former male or female pop groups that have already had meetings with decreasing returns. Their fans may be less willing to return to their teens. This is particularly the case if the reentry has few key members – consider Take That, who continued his tour as a trio after the departure of Jason Orange and Robbie Williams.

The Spice Girls began their 2019 tour in front of 70,000 people in Croke Park, Dublin, Ireland on Friday, May 24, without Victoria Beckham, also known as Posh Spice. Melanie Brown (scary spice), Emma Bunton (baby spice), Geri Horner (Geri Halliwell, ginger spice) and Melanie Chisholm (sport spice) are on tour in Britain and Ireland. The Dublin concert was the Spice Girls' first concert in seven years: their last concert at the closing ceremony of the London 2012 Olympic Games.

Last night, the foursome appeared for the first time wearing Swarovski crystal dresses. Some fans complained about the bad sound, although many praised the show, with a scene displaying their currencies such as "Girl Power". The Spices have undergone a series of costume changes while interpreting such hits as "Who do you think you are?" "" Say you'll be there, "" Wannabe "and" 2 Become 1. "They noted that this was already some time (actually, two decades) that they had amazed the airwaves. There were fireworks while each spice returned to a character, with outfits that reflected their characters: a leopard skin cat suit for Scary, a baby pink mini, a flag dress of For Ginger and a stellar gymnastic equipment for Sporty.

Ticketmaster UK said sales broke records when the tour was announced, with "hundreds of thousands" of busy places in minutes. Up to 700,000 buyers were online at one time. Dates are almost exhausted, including three nights in June at Wembley Stadium, which can accommodate more than 100,000 people.

Previous Spice Girls tours include Spiceworld (1998), which grossed more than $ 60 million, the short Christmas In Spiceworld (1999), reserved for Europeans, and The Return of Spice Girls from 2007-2008. reported more than $ 170 million, including merchandise sales.

Simon Fuller's XIX Entertainment organized his return with Modest Management, who also collaborated with Niall Horan, One Direction, Little Mix and Olly Murs.

Victoria Beckham now has her own fashion brand image to take into account and has no financial need to join a tour. Forbes included her and her husband David Beckham is his list of The highest paid couples of stars in the world, with a combined annual profit of $ 45 million.

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The Spice Girls are back on tour and their female brand sets records that challenge the wisdom received from the music industry.

The record companies know that the long-awaited reunion by some veteran rock bands – especially those with huge sales, rave reviews and loyal fans – are over-sold. Think of the millions to win if Pink Floyd or Led Zeppelin were together: they both have rich supporters who would pay anything to hear them again. Returns from some other groups may be less attractive commercially, especially if they were former male or female pop groups that have already had meetings with decreasing returns. Their fans may be less willing to return to their teens. This is particularly the case if the reentry has few key members – consider Take That, who continued his tour as a trio after the departure of Jason Orange and Robbie Williams.

The Spice Girls began their 2019 tour in front of 70,000 people in Croke Park, Dublin, Ireland on Friday, May 24, without Victoria Beckham, also known as Posh Spice. Melanie Brown (scary spice), Emma Bunton (baby spice), Geri Horner (Geri Halliwell, ginger spice) and Melanie Chisholm (sport spice) are on tour in Britain and Ireland. The Dublin concert was the Spice Girls' first concert in seven years: their last concert at the closing ceremony of the London 2012 Olympic Games.

Last night, the foursome appeared for the first time wearing Swarovski crystal dresses. Some fans complained about the bad sound, although many praised the show, with a scene displaying their currencies such as "Girl Power". The Spices have undergone a series of costume changes while interpreting such hits as "Who do you think you are?" "" Say you'll be there, "" Wannabe "and" 2 Become 1. "They noted that this was already some time (actually, two decades) that they had amazed the airwaves. There were fireworks while each spice returned to a character, with outfits that reflected their characters: a leopard skin cat suit for Scary, a baby pink mini, a flag dress of For Ginger and a stellar gymnastic equipment for Sporty.

Ticketmaster UK said sales broke records when the tour was announced, with "hundreds of thousands" of busy places in minutes. Up to 700,000 buyers were online at one time. Dates are almost exhausted, including three nights in June at Wembley Stadium, which can accommodate more than 100,000 people.

Previous Spice Girls tours include Spiceworld (1998), which grossed more than $ 60 million, the short Christmas In Spiceworld (1999), reserved for Europeans, and The Return of Spice Girls from 2007-2008. reported more than $ 170 million, including merchandise sales.

Simon Fuller's XIX Entertainment organized his return with Modest Management, who also collaborated with Niall Horan, One Direction, Little Mix and Olly Murs.

Victoria Beckham now has her own fashion brand image to take into account and has no financial need to join a tour. Forbes included her with her husband, David Beckham, who lists the highest paid couples of stars in the world, with cumulative annual gains of $ 45 million.