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The return of "Stranger Things" on Netflix has not destroyed the last season of the HBO, "Game of Thrones", of social significance.
In the first 96 hours of this season three was available, as of July 4, "Stranger Things" generated 4 million mentions on Twitter, including Facebook and Instagram posts broadcast via Twitter, discovered Fizziology, a research firm on social media. It was the strongest social buzz that Fizziology captured for a streaming show in a comparable amount of time.
Still, "Stranger Things" could not touch "Game of Thrones".
The last season of the HBO epic has garnered 17 million colossal mentions in the 96 hours that followed the premiere of his season on April 14th.
"Game of Thrones" also drew more attention to its brand partners, like Oreos, in the two months preceding its first appearance than "Stranger Things" before its release.
Oreos, which has published cookies inspired by "Game of Thrones", was mentioned nearly 155,900 times in the series during the two months preceding the first broadcast of the series, against 55,800 for Coca-Cola related to "Stranger Things" during the same period, according to Fizziology.
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