The warning of a charity after the "skin cancer rate in the UK has jumped 45% in ten years"

Cases of skin cancer – or melanoma – have increased by 45% in the UK over the last decade, according to a study recently published by Cancer Research UK.

The incident rate increased by 55% for men and 35% for women, he added.

The study was released at the launch of the "Choose Your Own" campaign, which encourages people to adopt the color of their skin. It means resisting the temptation to sunbathe.

The researchers said that the increase in the number of cases of melanoma is probably due to the range of "vacation packages" abroad that began in the 1970s.

More recently, affordable airlines have made trips to warmer countries more accessible, making it easier for tourists to reach sunny destinations several times a year.

According to the organization, the risks of melanoma are tripled by burns every two years.

Karis Betts, head of health information at Cancer Research UK, said that the sun protection was not only valid for your departure abroad.

"In the UK, the sun may be strong enough to cause burns from early April to late September," said Betts.

"It is therefore important that people protect themselves properly here and abroad when the sun is strong.

"We want to encourage people to accept their natural appearance and protect their skin from the damage caused by UV rays."

The organization recommends that you cover yourself properly in the sun, look for shade and apply sunscreen with an SPF of at least 15 and four stars out of five.

The study shows that while melanoma cases are even more common among people aged 65 and over, they increased by 70% among adults aged 25 to 49 years.

The UK is not an isolated case: almost all developed countries are trying to combat this problem. In 2017, Spanish dermatologists warned that there had been a 38% increase in just four years. In Belgium, the Anti-Cancer Foundation reported a 350% increase in cases of skin cancer between 2004 and 2016.