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By Johnny LocationThe egg that has dethroned Kylie Jenner with a record number of tastes for Instagram has reached an agreement with Hulu now.
What was supposed to be a new partnership show, dropped right after the Super Bowl, is revealed to be a short animation promoting mental health awareness.
"Recently, I started to crack", reads in the legend of the clip. "The pressure of social media is coming in. If you too are struggling, talk to someone."
The animation directs viewers to the Mental Health America website at the end of the clip, which also tweeted about the message.
In case you missed it, the creator of the egg was finally revealed on Sunday.
Chris Godfrey, who works for the London-based advertising agency The & Partnership, was identified in an article by BuzzFeed before the Super Bowl. Mashable's reports confirmed that Godfrey was the person behind the account.
The account, which consists of messages showing a slow-cracking egg, said Friday that "everything will be revealed" on Hulu after the Super Bowl.
Hulu's Twitter account also revealed the revelation of the egg on his Twitter account after the match.
Additional report by Morgan Sung.
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