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Taylor Swift is the queen of many things, and she reminds us of how masterful she is at surprising her fans when she released “Wildest Dreams (Taylor’s Version)” on September 17th. Even though Swifties knew her next album on her re-release journey from her old albums will be “Red (Taylor’s Version)”, Swift threw everyone on a loop when she released her re-recorded single from her album “1989”. Just four hours after its release, the new single broke the two million play mark on Spotify, which Variety said “easily topped previous records for most plays of the original version of the song. on Spotify in one day “. So here is the question that all Swifties ask themselves: why now?
The answer, my friends, is TikTok. In recent weeks, the popularity of the original “Wildest Dreams” has increased when the song was used in a TikTok trend. Now, I’m not very familiar with “the TikTok” as my mom would say, but my understanding of the trend is that the song was used when TikTokers used the slow zoom feature to zoom in on themselves during the song bridge. . Because of this, the daily Spotify tracks of “Wildest Dreams” have grown from around 400,000 plays per day to around 700,000 plays per day. Yes, TikTok has that kind of power.
So let me raise this initial question: Why now? Well, with the resurgence of the original song, Big Machine Records will also get a resurgence of the song’s profits, which completely defeats the purpose of all Swift album re-releases. Since Big Machine sold its catalog twice without his contribution, Swift has reissued all of his music so that it owns it and can also receive a larger share of the royalties. While “Wildest Dreams (Taylor’s Version)” might not have been meant to be released so soon, the cultural moment demanded it and Taylor Swift responded.
Listening to both versions of the song, “Wildest Dreams (Taylor’s Version)” doesn’t differ much from the original. Both songs are three minutes and forty seconds long, and there has been no noticeable change in instrumentation. The real development found in the new version is how Swift’s voice has grown over the years. Since the release of the original version in 2014, Swift seems more confident and stronger. The high notes of “Wildest Dreams (Taylor’s Version)” sounded less breathy than in the original, and overall it just sounds older. This is another interesting result of Swift reissuing her albums – you can really hear her development as an artist over time.
Swift fans immediately began to wonder what this meant. Would “1989 (Taylor’s Version)” arrive sooner than expected? Unfortunately, the answer is probably no. “Red (Taylor’s Version)” is still slated for release on November 19, and we probably won’t have a surprise album before that. However, the fact that “Wildest Dreams (Taylor’s Version)” came out so quickly may indicate that the re-recording of “1989” may already be in progress or completed. Still, there is no evidence to suggest that this new single was released for any reason other than its popularity on TikTok.
The fact that TikTok was powerful enough to successfully get an early release of Taylor Swift is pretty mind-boggling to think about. Seeing a trend on a social media platform driving the music industry shows just how powerful the internet has over the world around us, so choose the songs you use for your TikToks wisely. Plus, I’m a huge “Shake It Off” fan, so if anyone wants to start a TikTok trend with that, I would really appreciate it.
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