Tinder Acquires $ 24 Million After Charging Double at Age 30 and Over



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Tinder is expected to distribute 17.25 million US dollars ($ 24 million) in cash and in-app features to users over 29 who were required to pay a premium for their subscription services.

In 2015, the Tinder dating app launched Tinder Plus. Although the basic Tinder service remained free, it limited the number of profile scans that anyone could do in a day, while Tinder Plus began to offer benefits such as unlimited scans, an option of pbadport "allowing to pbad in different cities, plus", and the possibility of canceling a scan.

The new features cost $ 9.99 ($ ​​14) in most places, that is, for users under the age of 20. Anyone 30 years of age or older was required to pay $ 19.99 ($ ​​28).

The level paid was criticized after the announcement. Engadget called it a "rather fishy catch". But Tinder, who belongs to Match.com, defended the decision.

In a statement to NPR, Tinder compared the Plus price to Spotify, which costs students less for streaming. A spokesman for the company explained that, according to the pricing points tested by Tinder, "younger users are just as excited about Tinder Plus, but they are more limited by their budget and need to". a lower price to pull the trigger.

But Lisa Kim viewed the pricing level as age discrimination and filed a lawsuit last year in California for herself and others who had to pay twice as much to be born before 1988.

Last week, Tinder settled the clbad action, as Law 360 reported. Tinder has not responded to a Gizmodo request for comment.

Under the settlement, Tinder agreed to no longer charge California different prices for age-based subscription services. But it can still offer a discount to users aged 21 or younger.

The company will compensate about 230,000 people with 50 "I like". In addition, members of the group can choose between one of three options: a check for US $ 25 ($ 35), another 25 "I like", a Tinder Plus subscription or an even more subscription elitist, Tinder Gold (depending on the type of account used). ).

Kim, the principal applicant, will receive $ 5,000 ($ 7,044). Sometimes, being older can pay off.

[Law360, Top Clbad Actions]
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