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While "Avengers: Endgame" has gone the way of the most profitable movie "Avatar", questions have arisen about how Hollywood determines which movie is considered the biggest livelihood.
After all, "Avatar" was released in 2009, a more accurate comparison between "Endgame", published in 2019, would not it be corrected for inflation?
Well, it is not so simple.
There is a reason why the film industry does not measure the success of modern movies compared to those of the past: the inflation of movie tickets is not an exact science. There are so many factors that make a movie a box office success and these factors have changed since the early days of cinema.
On the one hand, consumers have many more choices as to how to spend their money on entertainment. Even if you exclude sports events, concerts, and home entertainment such as streaming services and video games, the number of movie options to see in movie theaters is far greater than there is. is 50 years old.
For this reason, a movie like "Gone with the Wind" has sold more than 200 million tickets during its initial release and seven additional releases in the United States. For comparison, Disney's "Endgame" has sold about 94.8 million tickets to the country since its release in April.
The content of the films has also changed dramatically. Three-hour dramas about the lives of southerners during the Civil War would not be as popular in 2019, but rather in 1939. It would therefore be difficult to say for sure that a film that flourished there are decades would still do the trick. so today.
Another major reason why Hollywood does not account for inflation is the number of films on foreign markets. Analysts should plunge into each global market to determine each country's inflation rate, a task almost impossible given most movies. are marketed on more than 100 markets during their first use.
It's still an interesting exercise. CNBC contacted Comscore, a media badysis and measurement company, to determine how to determine an adjusted figure. Paul Dergarabedian and his team have devised a method of dividing the average ticket price for the year of publication of the film in the gross amount of the film to determine the estimated number of tickets sold. Of course, this becomes complicated, especially as many high-profit films are on sale long after their debut.
For example, "Snow White and the Seven Dwarfs" was released in theaters in 1937, 1983, 1987 and 1993. Thus, for these films, Comscore used the average ticket price for each of these different years and divided them into gross amounts for each film. reissue.
To be sure, this is not a perfect method. Average ticket prices are just that, an average. There is no way to break down the price of IMAX and 3D scans, or pricing by region.
Not to mention, ticket prices vary depending on the year. In 2017, the average ticket price was $ 8.97. In 2018, it was $ 9.11. This year it's $ 9.01. So, if this adjustment had been made last year, the numbers would have been significantly higher.
That said, here are the top 10 most profitable movies if Hollywood adjusted the box office based on ticket prices in the United States:
10. Snow White and the Seven Dwarfs (1937)
Estimated Entries: 109 Million Tickets
Adjusted gross estimate: $ 982 million
Since 1937, "Snow White and the Seven Dwarfs" has raised about $ 184.9 million at the national box office. The film was Disney's first animated feature film.
The film was reissued at least three times and brought more money back to those reissues than at its initial release in 1937.
Comscore has determined that since its inception, approximately 109 million tickets have been sold. At the current ticket price, the film would have brought close to a billion dollars to the United States.
"Snow White and the Seven Dwarves" tells the story of a young princess exiled in the forest by her wicked stepmother and rescued by seven dwarven miners who are part of their household.
Disney
9. The Exorcist (1973)
Estimated admissions: 116.5 million tickets
Adjusted gross estimate: $ 1.04 billion
"The Exorcist", one of six horror films to be nominated for Best Film, has earned more than $ 232.9 million since its inception in 1973.
The film had returned most of his money during its initial release, but was brought back in theaters in 2000 and 2010 with long scenes.
Adjusted for current ticket prices, "The Exorcist," which has sold about 116.5 million tickets, reportedly reported about $ 1.04 billion.
Swedish actor Max von Sydow performs an exorcism in a scene from the movie The Exorcist. The little girl in bed is actress Linda Blair.
Bettmann | Bettmann | Getty Images
8. Dr. Jivago (1965)
Estimated admissions: 124.6 million tickets
Adjusted gross estimate: $ 1.12 billion
Released only in 1965, "Doctor Zhivago" won $ 112.1 million in theaters and five Oscars.
It is estimated that about 124.6 million tickets were sold for the film. Adjusted for the ticket price today, this would represent approximately $ 1.12 billion at the box office.
"Dr. Zhivago" is a film about the life of a Russian doctor and poet who, although married to another, falls in love with the wife of a political activist and experiences difficulties during the First World War, then the revolution of October.
Warner Media / Metro Goldwyn-Mayer (MGM)
7. jaws (1975)
Estimated Entries: 128 Million Tickets
Adjusted gross estimate: $ 1.15 billion
Stephen Spielberg's "Jaws" was released in theaters in 1975 and brought in $ 260 million. Like "The Exorcist", it is one of six horror films to be nominated for the best image. He did not, however, win the prize.
Comscore estimates that about 128 million tickets were sold during the movie. Adjusted for today 's ticket prices, the film would have reported about $ 1.15 billion at the box office.
American actors Murray Hamilton, Roy Scheider and Richard Dreyfuss on the set of Jaws, directed by Steven Spielberg.
Sunset Boulevard | Corbis History | Getty Images
6. The Ten Commandments (1956)
Estimated Entries: 131 Million Tickets
Adjusted gross estimate: $ 1.18 billion
The three-hour, forty-minute feature film debuted in 1956 and brought in $ 65.5 million.
The iconic film, starring famous actors Charlton Heston as Moses and Yul Brynner as Rameses II, sold about 131 million tickets during his tour. Adjusted for today's ticket prices, the film reportedly brought in about $ 1.18 billion at the US box office.
American actor Charlton Heston on the set of The Ten Commandments, directed by Cecil B. DeMille.
Sunset Boulevard | Corbis History | Getty Images
5. Titanic (1997)
Estimated Entries: 143.5 Million Tickets
Adjusted gross estimate: $ 1.29 billion
"Titanic" is considered one of the best films in the history of the industry and one of the biggest successes. Ignoring inflation, James Cameron's masterpiece is the sixth most profitable film in the United States and the third most profitable film in the world.
The film has been re-released twice in addition to its first film, once in 3D and once to celebrate its 20th anniversary. During these shootings, the film earned $ 658.6 million in the country.
It is estimated that "Titanic" has sold about 143.5 million tickets. Adjusted for today's ticket prices, the film reportedly earned about $ 1.29 billion at the US box office.
Kate Winslet offers her hand to Leonardo DiCaprio in a scene from the movie "Titanic", 1997.
20th Century-Fox | Getty Images
4. E.T. the alien (1982)
Estimated admissions: 147.9 million tickets
Adjusted gross estimate: $ 1.33 billion
"AND", four-time Oscar winner He has reported $ 434.9 million since its release in 1982. Although the film has been re-released twice, once in 1985 and once in 2002, the film has generated 39, essential of its profits at the beginning.
"AND." An estimated 147.9 million tickets were sold, representing approximately $ 1.33 billion in ticket sales using the average ticket price today.
Henry Thomas argues with ET in a scene from the movie & # 39; E.T. The "alien", 1982.
Archive Photos | Moviepix | Getty Images
3. The sound of music (1965)
Estimated Entries: 157.2 Million Tickets
Adjusted gross estimate: $ 1.41 billion
"The Sound of Music" was released twice in cinemas. It was originally from its beginnings in 1965, where it made most of its $ 158.8 million worth of transport to the United States, the other was a reissue in 2018.
Comscore estimated that the film, which won five Oscars, sold about 157.2 million tickets. This represents about $ 1.41 billion once adjusted for ticket prices today.
Julie Andrews describes Maria von Trapp in a scene from the popular 1965 film The Sound of Music.
Bettmann | Bettmann | Getty Images
2. The Star Wars (1977)
Estimated Entries: 178.1 Million Tickets
Adjusted gross estimate: $ 1.6 billion
The star movie of 1977, "Star Wars", has been reissued at least twice since its debut and brought in $ 460.9 million at the American box office.
Over the last four decades, the film has sold about 178.1 million tickets, or about $ 1.6 billion at the modern national box office.
American actors Mark Hamill, Carrie Fisher and Harrison Ford on the set of Star Wars: Episode IV – A new hope written, directed and produced by Georges Lucas.
Sunset Boulevard | Corbis History | Getty Images
1. carried away by the wind (1939)
Estimated Entries: 201 Million Tickets
Adjusted gross estimate: $ 1.81 billion
"Gone With the Wind" has been reissued at least seven times since its inception in 1939, said Comscore. During this period, he reported about $ 203 million.
However, its popularity has resulted in the sale of more than 201 million tickets over the past 80 years. If all these tickets had been bought today, the film would have brought in about $ 1.8 billion at the national box office.
Actors Clark Gable and Vivien Leigh, in the role of adventurer Rhett Butler and heiress Scarlett O. Hara in a scene from Victor Fleming's spectacular film Gone with the Wind, are caught in the arm one of the other. United States, 1939.
Portfolio Mondadori | Portfolio Mondadori | Getty Images
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