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Music videos rarely make sense. In 2019, artists' visuals generally take what most people like (songs), combine that with what many people on the Internet start to hate (short story narration) and target a generation of consumers who are perfectly familiar with the algorithms of Youtube. A good song usually carries the listener into a new world, just a video clip simply says, "Your world is zero. Here is one for which a label has paid a lot of money and a lot of special effects since the year 2000.
The movie "Can not Say" by Travis Scott, starring Don Toliver, is proof that this is not necessarily the case. He realizes the rare honor of being the John Wick of music videos – brolic, epic and absurd – Nathalie Canguilhem's visually stunning video borders the incoherent and no longer seeks to be.
Scott seems to be the leader of a group of snowmobilers, dressed in Saint Laurent costumes by Anthony Vaccarello (can you say brand synergy, baby!). His beloved congregation follows him on the street, like all fans, while Scott stands triumphant on his moving two-wheeled vehicle. The violet video then mixes its metaphors: a woman is crucified on a neon-lit cross, while horses gallop in the streets and random guys roll in go-karts. As long as video clips continue to be made, they should all aspire to the top of "Can not Say".
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