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We are in hell.
That pretty much sums up the consensus on Twitter on Thursday after CBS, Global Citizen and Live Nation brought in Usher, Priyanka Chopra Jonas and Julianne Hough to lead a new activism reality series.
“The Activist” – hosted by Usher and co-hosted by Chopra Jonas and Hough (whatever that means) – will see six militant contestants go head to head “to bring meaningful change to one of three pressing universal causes: health, education and the environment, “according to CBS’s widely criticized press release.
After learning about the controversial cast and premise of the show, an onslaught of skeptical Twitter users asked several questions. Mainly: who asked for this? And why?
“Fighting over trouble is hard enough without having to dance and sing for a bunch of millionaires while they decide who is worthy of their crumbs” tweeted activist and former Georgian Congress candidate Nabilah Islam. “Anyone who ever thought it was a good idea should take a stand. “
“Today in ‘literally F— Nobody asked for that'” activist and gamer tweeted @pleasantlytwstd. “I want to know who ‘proposed’ the idea of turning activism into competitive sport. Also: these three hosts could simply open their purses to three charities, food shelters or useful causes. Girl….”
According to the network’s plot description, “The Activist” will see participants “compete against each other in challenges to promote their causes, with their success measured through online engagement, social metrics, and contribution from hosts.”
The finalists will attend the G20 summit in Italy and “meet with world leaders in the hope of securing funding and awareness for their causes”. (And before asking: no, this project is not presented as satire.)
“In order to prevent global warming, you must first seek advice from sage R&B singer Usher on how to create a TikTok killer that will garner enough engagement online to knock out your main rival, this b – who wants to root out malaria, “joked Twitter user @Halalcoholism.
“the real winner of this show is the person who asks the studio to kill her before it airs”, rapper Donwill joked.
Others couldn’t help but point out the irony of an activism show starring Hough, who once wore a blackface for Halloween, and Indian actor Chopra Jonas – who sadly told a Pakistani activist accusing him of “encouraging nuclear war against Pakistan” so as not to “yell at him”.
By the end of Thursday, the upcoming series had been rated “disgusting,” “insanely cheesy,” “horrible,” “literal performance activism” and “everything that’s wrong with society.”
“Combining philanthropy and entertainment, THE ACTIVIST is a groundbreaking series ready to inspire viewers,” CBS Director Jack Sussman said in a statement. “We’re thrilled to have Usher, Priyanka and Julianne on the show, guiding our CBS audience through the journeys of passionate change makers from around the world.”
“The Activist,” which will also feature appearances by musicians and “notable activists,” premieres October 22 on CBS.
Representatives of the network did not immediately respond to the Times’ request for comment on Friday.
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