Twitter steals Steam as Epic leader

Although Valve, which belongs to Valve over the last ten years, has made no effort to manage the market for online PC gaming distribution, it has not been forced to change the model boom. 30. The pair of numbers indicates the distribution of revenue, that is, the platform held nearly one-third of the amount after each game sold. However, this will inevitably change, and even a small step was taken last year. The question is how long does Steam want or can go down to reflect the attack more and more places.

Still out of order?

One of the biggest contenders to the potential throne, the leader of Epic Games, said he should move to 88/12 to no longer be offensive. Tim Sweeneywho otherwise would respond regularly to commercial topics on the Internet in response to a Twitter message.

If Steam is a permanent, 88% Stake is a permanent.

– Tim Sweeney (@ TimSweeneyEpic) April 25, 2019

The single declaration mentioned above contains rather serious statements. Sweeney says that not only would they stop broadcasting exclusive content, but they could also consider launching their own games on Steam. The latter is not an easy task, because Epic can now be so confrontational, because it has, among others, the success of this last period, Fortnite. The strength of the company is illustrated by the fact that last year, it easily avoided Google when distributing the Android version of the game.

Invalid offer

At the same time, this "offer" can be considered a poisoned arrow, because Valve can hardly afford to keep its commission as low. If he wants to keep his current set of services, do not give him a god to develop. Steam offers many additional benefits for this high price: for example, it sells physical coupons that are particularly needed in the Asian market, but also mentions regional pricing and support for various payment solutions. This is not the case with Epic Games Store, so a few months ago, the store is trying to soften players and developers with free games and exclusive deals.

Meanwhile, the Epic Games Store, which has attracted 85 million short-term customers, has also been the subject of many negative reviews to strengthen its marketing efforts with exclusive titles. While players can register for free and buy these games at any time, the hard core is very sensitive to these restrictions. For many, it's convenient to know everything in one place. Until now, the Steam system is revealed very suitable. But Epic is now trying to break this monopoly, which inevitably leads to fragmentation of the segment.

The source is the market

However, the noticeable change in the gaming market is manifested not only in the announcements of new high profile players that appear weekly, but also in Valve's attitude. Just days before the announcement of Epic Games Store, it was decided to soften the ratio of redistribution gains from 70 to 30, considered a thing cut in stone. It is true that this relief is only a narrow layer, since Steamen will pay only 30% to 10 million dollars in future games. From Innet to 50 million, the fees will fall to 25%, and from there, only 20% will land at Valve.

In March of this year, another round came. At that time, Steam provided significant infrastructure support to its publishing houses. Developer APIs available to partners allow Valve to deploy its own infrastructure to run online games (or counter-games) that require Internet access. The use of the network of a company offers many benefits, such as enhanced protection against hacker attacks. More importantly, the system promises significant improvements in connection speed and delay times in some areas, which will improve the gaming experience.

Thus, Valve has suddenly really started to develop and give concessions, which can, in the long run, make the market better, even if Steam manages to overcome the pressure of competition. However, the latter has even more to offer because, besides Epic, Discord is already working on the launch of his own store, where he draws only 10% of the commission.