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The UEFA Champions League today launched its official channel on TikTok with the aim of rocking and entertaining millions of fans with a short video that celebrates the big names, the games and the history of Europe’s biggest competition. clubs in the world.
The channel, @ChampionsLeague, will bring content to a new generation of fans who are part of a growing TikTok community that spans over 150 countries and 75 languages. It will bring new forms of storytelling to a rich archive of iconic moments such as Zinédine Zidane’s volley, Ronaldinho’s dancing feet and goals from Cristiano Ronaldo and Lionel Messi.
Fans will also be taken behind the scenes and will have access to the main characters and key moments as eight clubs continue their quest for glory in Istanbul this season.
This launch underscores UEFA’s mission to make football the most engaging sport in the world and will significantly increase a global community of over 185 million social media followers.
@ChampionsLeague becomes UEFA’s second TikTok account following the launch of @ EURO2020 in February following the announcement of the digital entertainment platform as a global sponsor of this summer’s UEFA European Championship. This account is already proving to be a big hit with fans, with over 250,000 subscribers and 23.65 million video views.
The UEFA Champions League is the most popular sports competition in the world on many platforms and you can follow the competition on these official channels:
Website: UEFA.com/uefachampionsleague
Application: Official UEFA Champions League
TikTok: @ChampionsLeague
Instagram: @ChampionsLeague
Facebook: @ChampionsLeague
Twitter: @Champions League
VK (Russian): @ChampionsLeague
Sina Weibo (Chinese): @uefacn
Twitter (Spanish): @LigadeCampeones
Twitter (Japanese): @UCLJapan
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