UK's leading public transport provider joins Crypto Startup for Loyalty Program

Great UK transit provider, Go-Ahead Group Plc. TechCrunch announced on February 1 that its partnership with DOVU blockchain start-up was aimed at introducing a system of token rewards.

Listed on the FTSE 250 – an index of 101 to 350th companies listed on the London Stock Exchange – Go-Ahead provides more than one billion train and bus trips to the UK each year. In addition to being the largest bus operator in London, the group's services would account for around 30% of all train travel by UK trains.

DOVU is now ready to roll out its blockchain-based rewards platform – which uses a native ERC-20 token, DOV – on widely used Go-Ahead, Thameslink and Southern Rail services. The encrypted incentive system will reward members for sharing their travel data, focusing on the first and last sections of commuters' journeys.

DOVU's director of operations and co-founder, Krasina Mileva, proposed that the tokenzied system provide Go-Ahead with "actionable data that can increase efficiency and improve services".

Along with encouraging data sharing, the platform would be used to reward travelers with tokens for changes to their travel behavior – although the exact nature of such changes is not reflected in the DOVU message.

This new partnership would be an extension of DOVU's participation as a finalist in the Go-Ahead Accelerator Program – the Billion Journey Project – which aims to develop innovative concepts and scale validation solutions for the transport sector. .

To save time, Go-Ahead did not respond to Cointelegraph's request for comment.

As stated, DOVU has already partnered with leading automaker BMW on a symbolic reward system that encourages drivers to track mileage on their leased vehicles.

Last month, Cointelegraph announced that Germany's leading rail operator, Deutsche Bahn AG (DB), has teamed up with the blockchain integration platform, Unibright, to explore the possibility of customizing its ecosystem. The railway giant, which is considered the largest in Europe, said its goal was to determine whether decentralized solutions could reduce operational costs and help DB to interact with other members of the rail industry. trip.