Undisclosed promise: Apple will not build a wireless charging station 01:04:19

Apple will not build the Airpower wireless charging station. Friday night, the computer manufacturer canceled the product that he had promised the customer 18 months ago.

Airpower should have charged the Iphone, the Smartwatch and the Airpods wireless headphones.

The boss of the Apple hardware, Dan Riccio, is excused from his customers and said that the company had decided to cancel the operation because air power had not reached "our high standards ".

The cancellation is a source of embarrbadment for the company, known for its technologies and launches carefully choreographed products.

Apple Inc. introduced the product for the first time in September 2017 and announced that it would be delivered in 2018. However, product development performance issues have delayed the process. The cancellation now seems to have fallen suddenly.

Apple had loudly endorsed the production of air power earlier this year, the Wall Street Journal recently reported. And the pack of the latest version of the Airpod wireless charging that arrived in stores this week indicates that they "work with air power". A person familiar with the situation told The Wall Street Journal that Apple had stopped producing airpower after finding that the production costs were too high, that the tablet was overheating and was not charging power. reliably all devices, especially the Apple Watch. could. Apple would not comment on this.

Apple has recently been criticized more frequently for the quality of its new products. For example, keyboard issues with Macbook laptops have resulted in consumer complaints. And last year, the company offered discounts on Iphone battery replacement after a software update that strangled Iphones with older batteries.

Under the leadership of Tim Cook, Apple has already delayed some products. Wireless aerodisks experienced delays in 2016 and the Homepod smart speaker was not available until Christmas 2017.

Air power was announced more than 500 days ago. It was the product most likely to be marketed during Cook's tenure, which began in 2011.

NEW YORK (Dow Jones)