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The US shipping giant, UPS, has announced a new integration of the blockchain to propel B2B sales into the digital age.
Announced yesterday, UPS signed an agreement with online trading company Inxeption to develop a business-to-business platform based on blockchain technology. The platform, called Inxeption Zippy, will work as an online catalog for businesses, according to the UPS news page.
UPS said that the integration of services aimed to attract more B2B merchants into ecommerce, claiming that slow adoption of online sales resources had a direct impact on businesses using traditional methods sales and advertising.
In order to help customers go digital, the platform will guide merchants throughout the process of creating an online site for the company, listing its products and making sales for other companies using specific contract prices.
Blockchain technology will play a role in the provision of services for shipment planning and tracking, as well as in transactions, purchase orders and tracking of financing records on the Zippy platform. While merchants will be able to pay with credit cards, no other means of payment such as cryptocurrency has been mentioned in the ad.
The solution was inspired by the growth of business-to-business e-commerce, says Kevin Warren, UPS's chief marketing officer, explaining that "B2B buyers expect the same quick and convenient shopping experiences that consumers value."
The platform will also provide marketing services such as search engines, sales badysis and badysis.
While the business-to-business e-commerce market is expected to reach $ 1.8 trillion by 2023, according to Forrester research, most B2B products are still sold in direct sales and / or third-party distribution, says UPS.
Farzad Dibachi, CEO of Inxeption, said:
"We are revolutionizing business-to-business e-commerce and bringing businesses and their customers online reliably. This relationship creates simplified pricing solutions for B2B merchants with limited IT and digital marketing resources to easily manage all aspects of selling and shipping from a secure location. "
UPS van image via Shutterstock
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