VGMA is not a profitable business – Nii Ayite Hammond

Animations from Tuesday, May 28, 2019

Source: ghbase.com

2019-05-28

Charterhouse's production director, Nii Ayite Hammond, revealed the real reason why the company is organizing the Vodafone Ghana Music Awards.

Since Charterhouse began organizing the Vodafone Ghana Music Awards in 1999, many have blamed the company for using the most popular and important rewards program in Ghana to build wealth.

However, as a host in the popular TV show "Entertainment City" hosted by Nana Adwoa Annan (Adwoa Konkonsa) of the Atinka channel, Nii Ayite Hammond, she rejects this idea among the general public, especially the entertainment industry. uses Vodafone. Ghana Music Awards as a lucrative business.

"Charterhouse is a commercial entity, although we have a lot of events, the VGMA as a company is our flagship product … so it's not a profitable event, but it allows us to show who we are and what we can do. In the last twenty years, I would say that we have only defeated a few times, but the majority of the awards we have been awarded have been lost, but we are not looking at the loss situation because we are trying to we on what we have done and on that basis we will be able to get other jobs that will bring us back, "said Nii Ayite to Nana Adwoa.

Nii Ayite, explained in detail that "So the VGMA itself, it's once a year, but because it's our flagship product, we put all our resources there just to show it to whole world, yes, this can be done here, and if you want people who can do it, it's us. "

According to Nii Ayite, most of the previous rewards programs such as Our Musical Awards and Evangelical Music Awards, could not survive as they came up with the idea of ​​making money.