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The most important brand is how WWE built its business.
So it's no surprise that WWE President Vince McMahon is worried about the future of Raw Women Champion Ronda Rousey with a basic answer.
Today (February 7), during his call for WWE's fourth quarter results with investors, McMahon was asked if President Rousey was leaving WWE after just one year of promotion, if the president would qualify this. signature of success or failure.
"Once again, we can bring people from outside to our environment. It can not be a simple matter, because our audience realizes that it will not push further the enjoyment of what we do. Nevertheless, the arrival of Ronda has given us more visibility with regard to the initiative to reach more women. And when you do something like that, it allows you to not just use Ronda's platform from another niche to enter the WWE, it becomes in itself a WWE brand. It's a different Ronda from the one you've seen before, in terms of UFC and others. "
McMahon continued
"When you put talent in touch with Ronda, she can help us create talent, and that's what she does. She knows how to do it. She is one of the brightest people we have dealt with. And the fact that she adapts so quickly to the WWE culture is truly an incredible salvation for her as an athlete and as a human being. So the Rondas come and go, and when they do, as long as we know what those dates are, we plan accordingly. "
A diplomatic answer and somewhat expected.
Before 2019 Royal Rumble, reports began to surface about Rousey, who could leave WWE after WrestleMania 35. The rumors were so excited that WWE was forced to issue a statement about Rousey's future.
WWE has invested a ton of resources in Rousey since its beginnings in 2018 Royal Rumble. Seeing all of WWE's marketing efforts go up in smoke after a little over a year could prove to be a hard pill to swallow.
Reflections on Vince McMahon's response to WWE Ronda Rousey's exit as soon as possible?
(H / T at Wrestling Inc. for transcription)
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