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A few months ago, Juul changed his policy on the public sale of his device. Rather than allowing young adults easy access to these videos, the company has limited available flavors and launched an online sales campaign to prevent as many buyers as possible from buying.
However, due to the popularity of such devices, their competitors are stealing Juul's ideas. In fact, according to The Verge, Juul has accused more than 15 companies of infringing copyright with respect to his patented design. More importantly, the amount of nicotine in each pod.
Imitators abound
According to the Stanford Research study on the impact of tobacco advertising, I say that before Juul, most vape juice contained only 1 to 2% of nicotine. However, Juul contains much higher levels of nicotine.
Now imitations follow. Not only do they mimic Juul's higher nicotine levels, but these groups sell in markets where Juul is no longer involved. For this reason, middle and high school students are also beginning to vape. The number of children doing this has reached 3.6 million last year. Robert Jackler, head of the study and professor at Stanford University, commented on Juul's market change:
"We began to understand that Juul's success had led to a fundamental change in the e-cigarette market. And many other companies have started to imitate Juul in several important ways. "
Along with Jackler, Divya Ramamurthi, another senior member of the study. The purpose of all this is to see how the competitors are taking advantage of Juul. Of course, most of these imitators stole Juul's sleek design, but others copy the entire product.
Juul nicotine salts are an important theme. Essentially, these little creations are incredibly similar to a cigarette when they are used. It's pretty dangerous for kids. It's not good for a smoker. While this may seem like a viable way to wean people away from smoking, it actually keeps them in the habit. This and these salts are more comfortable to absorb than traditional nicotine.
Worse still, some of these simulated companies have qualified their modules as "Juul-compatible", pulling the market leader even further. The study also revealed 39 electronic cigarettes that operate similarly to Juul, most of which can be withdrawn through legal action.
A necessary evil
Interestingly, according to Gideon St. Helen, a tobacco researcher at the University of California at San Francisco, says low-powered devices like Juul require vape juice to have a ton of nicotine . Otherwise, the user will not get enough nicotine each time. They will feel dissatisfied.
"The important question is which of these scenarios is the least damaging. My bet is that a low-alcohol, high-nicotine electronic cigarette is less harmful to users than a low-nicotine energy-intensive electronic cigarette, "says Helen in an e-mail message. The Verge.
Of course, Juul is not happy with these imitators. They are already suffering from bad press and have had to modify their business plan to adapt to it. A spokeswoman for Juul, Victoria Davis, sent a statement to The Verge by email:
"The JUUL-compatible products described by Dr. Jackler and his team appear to be illegally on the market because they were first marketed after August 2016. We believe that any product illegally on the market should be removed immediately."
The company is attacking imitating groups. In fact, Juul has even filed a complaint with the US International Trade Commission. This is how many groups are likely to be violated by copyright.
This study also proposes some solutions for health. First of all, the regulation of these vape juices is essential. Secondly, the fun flavors should be removed from the market in order not to please children. Finally, products with a high nicotine content, such as Juul, should only be available on prescription from a doctor. Of course, these are all suggestions. We do not yet know how the market will adapt to Juul and his imitators.
No evaluations for the moment.
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