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The German automotive giant Volkswagen (VW) is planning to introduce a new fully electric vehicle in Europe with a price of $ 22,500 or less, according to Electrek.
The car will be marketed in 2023 under the Seat brand, the brand of low-cost VW cars based in Spain. It is not known much more details about the car, including whether it will be a sedan, a crossover or a hatchback.
Here is what it means:VW is trying to raise the awareness of potential buyers of its electric vehicle at a reasonable cost well before its release, and is doing so in a particularly critical market.
- The persistence of high prices is one of the main obstacles to the adoption of electric vehicles and this VW model will be one of the cheapest on the market so far. For example, more than half (51%) of US registered drivers who did not purchase EVs cited cost as a non-purchase factor – the most frequently cited barrier to adoption, according to a recent study by Arthur Little. Most of the "cheapest" electric vehicles on the market today cost several thousand dollars more than the future VW model – the Nissan Leaf, for example, starts at around $ 30,000.
- Advertising the car and its price four years before its release will help VW to educate consumers about the car and make it want to buy it. It is possible that in 2023, other European manufacturers – such as Fiat or Renault – will have electric vehicles that will compete directly with the future model VW. By announcing the car now, VW is hoping to be a newbie by generating consumer interest in the vehicle, especially among budget-conscious buyers who are currently excluded from the electric vehicle market.
- Europe is the ideal market for VW and other automakers who want to experiment with new low-cost electric vehicles because of its accelerated adoption time. The European Union (EU) has a series of aggressive targets to combat climate change, including encouraging consumers to buy electric vehicles. This has made the region one of the leaders in terms of EV sales. For example, more than half (58%) of vehicles sold in Norway last month were all-electric, the highest rate in the world. In comparison, about 2.5% of global electric vehicle sales in the second quarter of last year were electric, according to Bloomberg NEF data.
The largest image:The European market is an essential testing ground for low-cost electric vehicles, and automakers can build on their experience there once they have extended low-cost electric vehicles to other regions. geographical. The EU's ambitious targets for mitigating the effects of climate change and the acceptance of electric vehicles by consumers mean that in the short term, the continent is the best environment for consumers. car manufacturers, to test the home of consumers for low-cost electric vehicles. In the coming years, many other manufacturers – based in Europe and elsewhere – are expected to announce plans to launch new electric models in Europe. These companies will eventually have to expand their efforts beyond Europe if they hope to maximize sales of electric vehicles. Once that is done, the results of the first tests in Europe could provide a roadmap on how to position electric vehicles for budget-conscious consumers in other regions.
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