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Apple will give Monday perspectives on future software for computers iPhone, iPad and Mac. The WWDC Developer Conference begins in San Jose, California, with a presentation of innovations from Apple CEO Tim Cook and other leaders. Cook will open the conference in San José at 19:00. According to media reports, the group wants to make its Apple Watch computer clock more independent of the iPhone, and thus open more layers of users for the device. As a result, the old iTunes multimedia program on Mac will be split into individual applications for music and podcasts.
Apple is under pressure at WWDC. IPhone sales are down, mainly due to the weakness of the Chinese market. The app store industry is at the center of a competition complaint in the European Union and a complaint from a consumer in the United States. And some developers do not want to be content with the fact that Apple uses only certain features such as the NFC chip on the iPhone or device usage data.
But despite the challenges, Apple can attract developers with a striking argument. More than 1.4 billion devices running an Apple operating system and wishing to get applications. In addition, Apple customers are more willing to spend money on apps and services than on Android smartphones.
Surprising viewers will not be easy for Apple this year, as many new features were unveiled several weeks ago. For example, the blog "9to5Mac" and the Bloomberg financial service have indicated that with iOS 13, the iPad can become an additional display for a Mac and on the iPhone, among others for messaging and the map application, the Safari browser and the chat service. iMessage offers new features. It should also be easier to bring iPad applications to Mac.
Apple also wants to expand its focus on health, including a new feature to record the auditory burden, writes Bloomberg. However, Apple does not hesitate to directly compete with application developers with built-in features. Thus, the watch should receive reminders about taking medication. For example, the German service MyTherapy already offers this type of service.
Apple must also provide a response to the progress made by the photography contest this year. Above all, Google has made a splash with the night mode of its own smartphone, the Pixel 3, which makes the night almost to the day – while on the iPhone, the picture appears much darker. Google achieves this with software and machine learning, camera hardware is no better than Apple's.
Apple stocks hit a chart after the recent correction and slipped below the 200-day line. Slowly, however, could give rise to countercyclical entry opportunities. Currently, the paper is of the order of 175 dollars and thus constitutes a first important support. In the current context, however, stocks are only intended for risk-conscious traders.
The Chairman of the Executive Board and majority shareholder of the issuer Börsenmedien AG, Mr. Bernd Förtsch, has received direct and indirect positions on the following financial instruments or related derivatives mentioned in the publication and benefiting from price changes. resulting from this publication: Apple.
(With dpa-AFX hardware)
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