Walmart and Target Stand on Prime Day

[ad_1]
<div _ngcontent-c14 = "" innerhtml = "

Like most retailers, Prime Day has challenged Walmart and Target over the last five years. But this year the two heavyweights have developed a solid strategy to fight Amazon and have it executed.

Amazon will always have a half-full glbad that looks like this:

1) The total sales volume will increase – both for Prime Days and for the month of July. & Nbsp; There are 12 hours of additional sales and Amazon has spent more dollar advertising to promote the event. The elevator for the event will be larger than the total sales for the month, but an increase is an increase, and growth should not be minimized.

2) The number of members will increase. & Nbsp; With about 60% of US households, it still remains & nbsp; more households that can & nbsp; adhere to the loyalty program. & Nbsp;

3) Amazon's advertising revenue will increase. & Nbsp; The pressure is exerted to promote articles. & Nbsp; Brands and retailers will spend.

4) Prime Day Live – The experience of buying video streaming – will be a success. & Nbsp; Whether you use the influencer model or the teleshopping network model, Live attracts consumers' attention and encourages them to choose key products. & Nbsp;It will be a key win for the retailer, & nbsp;and it will be interesting to see how Live will be used in the future.

None of this seems rosy for Target or Walmart.

But there are many who will hurt the HQ of Amazon1. Walmart and Target have played the game of intelligent strategic attack highlighting the weaknesses of Amazon. & Nbsp;

The first thing to do was to say that everyone was included. "No membership required" was the decision of Target. & Nbsp; "Exclusive for all" was Walmart's. & Nbsp;

Secondly, both pointed to same-day delivery or pick-up, and pointing out that their stores are an important advantage. & Nbsp; Target's offers have all been qualified as "available at the nearest store" or delivery options. Visiting a Walmart or a target to retrieve a purchase often adds a transaction and records & nbsp; shares & nbsp; additional extra. & Nbsp; Same-day home delivery does not require additional purchases on Amazon.com.

Finally, the two competitors did not make the mistake of & nbsp; load & nbsp; their stores with additional promotions. & Nbsp; This was probably considered by the rulers as a way to use their fleet of stores to defend their shares. & Nbsp; have downplayed the positive impact of forced visits to stores and bleeding margins. There was no panic planning this year.

The short-term victory of Amazon is significant. But Walmart and Target have both kept a cool head, stung Amazon and highlighted their own strengths. In the long run, this is a concern for Amazon.

">

Like most retailers, Prime Day has challenged Walmart and Target over the last five years. But this year the two heavyweights have developed a solid strategy to fight Amazon and have it executed.

Amazon will always have a half-full glbad that looks like this:

1) Total sales volume will increase – for both the first day and the month of July. There is an additional 12 hours of sales and Amazon has spent more dollars on advertising to promote the event. The elevator for the event will be larger than the total sales for the month, but an increase is an increase, and growth should not be minimized.

2) The number of members will increase. With about 60% of US households, more households can join the loyalty program.

3) Amazon's advertising revenue will increase. The pressure is exerted to promote the articles. Brands and retailers will spend.

4) Prime Day Live – the experience of buying video streaming – will be a success. Whether it is the influence model or the teleshopping network model, Live captures the attention of consumers and encourages them to search for key products. It will be a key win for the retailer, and it will be interesting to see how Live will be used in the future.

None of this seems rosy for Target or Walmart.

But there are many who will hurt the HQ of Amazon1. Walmart and Target have played a smart strategic offensive game highlighting the weaknesses of Amazon.

The first thing to do was to say that everyone was included. "No membership required" was Target's move. "Exclusive for everyone" was Walmart's.

Secondly, both companies highlighted same-day delivery or pickup, noting that their stores are a significant advantage. Target's offers have all shouted "available in the nearest store" or delivery options. Visiting a Walmart or a target to retrieve a purchase often adds a transaction and records an additional share. Same-day home delivery does not require additional purchases on Amazon.com.

Finally, the two competitors did not make the mistake of loading their stores with additional promotions. This was probably considered by the rulers as a way to use their fleet of stores to defend their share. But in-store promotions would have minimized the positive impact of forced visits to stores and lost margin. There was no panic planning this year.

The short-term victory of Amazon is significant. But Walmart and Target have both kept a cool head, stung Amazon and highlighted their own strengths. In the long run, this is a concern for Amazon.