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NEW YORK (AP) – Walmart is partnering with Kidbox, the online fitness service for kids created 3 years ago, to offer customers an exclusive style box.
Starting Tuesday, Walmart customers will have access to more than 120 high-end brands for children. The style box will include about five fashion items priced at $ 48, or about 50% of the suggested retail price of the bundled items. Walmart customers answer a small style quiz for their child on Walmart.com. Kidbox stylists tailor each child's style, season and home style preferences.
"Our partnership with Kidbox allows us to complement our offering with other national and premium brands for children," said Denise Incandela, Fashion Manager at Walmart USA. "e-commerce division.
This partnership is the latest in Walmart to establish itself as a fashion destination and to play better in the subscriptions field, which is becoming more and more crowded. He marks his first subscription service for clothes. In 2014, Walmart launched a quarterly subscription of samples and beauty products. Walmart had tested a fast food subscription service called Goodies.
The popularity of Kidbox is coming from more and more online retailers looking to dress up kids. Stitch Fix, an important online styling service, launched a children's version in time for last year's back-to-school season.
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