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In case you missed it, Apple stole the show this year at SXSW by launching the iPad 2 in a temporary contextual shop right in the heart of Austin.
I had heard that Apple was opening a popup store in a secret location during SXSW, but the location was not a secret for long.
Long lines, big signs, fifths – it's even the dance that followed when the twitterverse got wind of the position of the popup. It was a moment of madness, so if you have not seen it yet, watch the video and let your eyes contemplate the madness of this brilliant launch for iPad.
PS, excuse the abrupt end of the video, my camera ate some of my video bytes.
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