We went shopping at Payless 3 days after bankruptcy for the second time in 2 years – and the reason the store is dying is clear

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Payless ShoeSource on Monday sought protection from the bankruptcy law under Chapter 11.
This is the second time in two years that the company is declaring bankruptcy.
The store has struggled in recent years due to fierce competition from major brands like Forever 21 and major retailers. His less than optimal online shopping experience has also failed to give the company a competitive advantage.
We went shopping at a Payless store a few days after the company's announcement and found outdated styles and dark shoe displays.
Here is what it was inside.

We visited the Payless ShoeSource site located at 934 Market Street in San Francisco, California.

Katie Cbades / Business Insider

This is one of about 2,500 stores in North America that will close as a result of the company's bankruptcy filing.

Katie Cbades / Business Insider

Source: Business Insider

Posters announcing the closing of the store were posted on the windows.

Katie Cbades / Business Insider

The strong yellow lettering was hard to miss.

Katie Cbades / Business Insider

And you could also see yellow stickers on a table of sneakers through the window.

Katie Cbades / Business Insider

The ad seemed to work, the aisles were pretty full of bargain hunters.

Katie Cbades / Business Insider

Everything in the store was 20%.

Katie Cbades / Business Insider

The high boots had a bigger discount, they were 40%.

Katie Cbades / Business Insider

The women's department was on the ground floor.

Katie Cbades / Business Insider

The handbags lined up a wall near the cash register.

Katie Cbades / Business Insider

There were also socks and tights, all advertised as 20% off.

Katie Cbades / Business Insider

Some upholstered seats were installed around the store. This one had spots on her.

Katie Cbades / Business Insider

In the aisles, there was a wide range of shoe labels.

Katie Cbades / Business Insider

The Airwalk sneakers were plentiful for $ 30.

Katie Cbades / Business Insider

Sneakers and Champion walking shoes were also very present in the store.

Katie Cbades / Business Insider

There were a lot of work and comfort shoes, like these black slip-on shoes at $ 34.99.

Katie Cbades / Business Insider

What looked like school uniform shoes was also in stock.

Katie Cbades / Business Insider

There were heels and sneakers from the American brand Eagle.

Katie Cbades / Business Insider

These black flats of American Eagle cost $ 24.99.

Katie Cbades / Business Insider

The Dexflex Comfort shoes were in stock.

Katie Cbades / Business Insider

There were these fashionable red sock boots by Brash for $ 50.

Katie Cbades / Business Insider

These boots above the Brash knee were priced at $ 60.

Katie Cbades / Business Insider

But those glittering high boots were on sale for a more affordable price of $ 20.

Katie Cbades / Business Insider

There was a handful of shoes that carried the red sticker.

Katie Cbades / Business Insider

Christian Siriano's high-heeled shoes were among the most fashionable shoes in the store. These shiny gold heels were $ 34.99.

Katie Cbades / Business Insider

There were these pointed red pumps …

Katie Cbades / Business Insider

… but also more user friendly shoes priced at $ 34.99.

Katie Cbades / Business Insider

At the top was the men's department.

Katie Cbades / Business Insider

It was a ghost town compared to the ground floor.

Katie Cbades / Business Insider

There were pieces of garbage scattered in some places.

Katie Cbades / Business Insider

Dexter Comfort offers slip-on work shoes for $ 39.99.

Katie Cbades / Business Insider

The shoes of the brand Hunter & # 39; s Bay were in stock.

Katie Cbades / Business Insider

And these waterproof work boots were priced at $ 44.99.

Katie Cbades / Business Insider

There were several options of Champion sneakers …

Katie Cbades / Business Insider

… and non-slip work shoes at $ 29.99.

Katie Cbades / Business Insider

Overall, the store was well maintained, but the shoes were obviously not categorized, such as fitness, clothing, etc.

Katie Cbades / Business Insider

The shoe boxes rested on the shelves …

Katie Cbades / Business Insider

… but the display did not look anything like the way department stores like Macy's are presenting their shoes.

Mark Lennihan / AP

Historically, the store has been known for its unbeatable low prices.

Katie Cbades / Business Insider

Source: Digiday

But Payless has had to compete with other fashion brands through the years in recent years, from fast fashion stores like Forever 21 to big retailers like Walmart and Target.

Katie Cbades / Business Insider

Source: Digiday

Payless also has a mediocre online shopping experience, which probably played a role in her downfall.

Katie Cbades / Business Insider

Source: Digiday

Some styles seemed outmoded, too, like the sequined look-alikes of Birkenstock.

Katie Cbades / Business Insider

Despite the bargain prices, Payless's unattractive display stands, the lack of e-commerce and the inability to follow other fashion brands explain why he has been struggling in recent years .

Katie Cbades / Business Insider

Source: Digiday

It seems like an era of valuable shoe shopping is coming to an end.

Katie Cbades / Business Insider

We went shopping at Payless 3 days after bankruptcy for the second time in 2 years – and the reason the store is dying is clear

We visited the Payless ShoeSource site located at 934 Market Street in San Francisco, California.

This is one of about 2,500 stores in North America that will close as a result of the company's bankruptcy filing.

Posters announcing the closing of the store were posted on the windows.

The strong yellow lettering was hard to miss.

And you could also see yellow stickers on a table of sneakers through the window.

The ad seemed to work, the aisles were pretty full of bargain hunters.

Everything in the store was 20%.

The high boots had a bigger discount, they were 40%.

The women's department was on the ground floor.

The handbags lined up a wall near the cash register.

There were also socks and tights, all advertised as 20% off.

Some upholstered seats were installed around the store. This one had spots on her.

In the aisles, there was a wide range of shoe labels.

The Airwalk sneakers were plentiful for $ 30.

Sneakers and Champion walking shoes were also very present in the store.

There were a lot of work and comfort shoes, like these black slip-on shoes at $ 34.99.

What looked like school uniform shoes was also in stock.

There were heels and sneakers from the American brand Eagle.

These black flats of American Eagle cost $ 24.99.

The Dexflex Comfort shoes were in stock.

There were these fashionable red sock boots by Brash for $ 50.

These boots above the Brash knee were priced at $ 60.

But those glittering high boots were on sale for a more affordable price of $ 20.

There was a handful of shoes that carried the red sticker.

Christian Siriano's high-heeled shoes were among the most fashionable shoes in the store. These shiny gold heels were $ 34.99.

There were these pointed red pumps …

… but also more user friendly shoes priced at $ 34.99.

At the top was the men's department.

It was a ghost town compared to the ground floor.

There were pieces of garbage scattered in some places.

Dexter Comfort offers slip-on work shoes for $ 39.99.

The shoes of the brand Hunter & # 39; s Bay were in stock.

And these waterproof work boots were priced at $ 44.99.

There were several options of Champion sneakers …

… and non-slip work shoes at $ 29.99.

Overall, the store was well maintained, but the shoes were obviously not categorized, such as fitness, clothing, etc.

The shoe boxes rested on the shelves …

… but the display did not look anything like the way department stores like Macy's are presenting their shoes.

Historically, the store has been known for its unbeatable low prices.

But Payless has had to compete with other fashion brands through the years in recent years, from fast fashion stores like Forever 21 to big retailers like Walmart and Target.

Payless also has a mediocre online shopping experience, which probably played a role in her downfall.

Some styles seemed outmoded, too, like the sequined look-alikes of Birkenstock.

Despite the bargain prices, Payless's unattractive display stands, the lack of e-commerce and the inability to follow other fashion brands explain why he has been struggling in recent years .

It seems like an era of valuable shoe shopping is coming to an end.

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