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As the welfare industry continues its explosive growth, one must not be surprised at its expansion into another gigantic industry: tourism.
Wealthy travelers abandon the beach and nightclub parties instead of spending their money on wellness summits, spirituality retreats and personal-care resorts, which have transformed "tourism for the better". to be "in a $ 639 billion industry, according to the 2018 Congress Global Study on Wellness Tourism.
Although yoga retreats are not new, the growth of the wellness tourism industry has exploded in recent years and is expected to reach $ 919 billion in 2022. There is now even a good tourism badociation. – Be launched in January 2018 by a group of industry executives.
Travelers pay $ 1,400 per night to stay in resorts with on-site therapists and pay more than $ 5,000 for weekend "wellness summits".
Sarah Casewit, a co-founder of Naya Traveler, specializing in custom itineraries, recently told CNN that the company had received "an upsurge in the number of travel requests led by a keen interest in well-being and spirituality ".
These wellness itineraries can take the form of on-site therapists, personal trainers and wellness practitioners, such as those offered at Chiva-Som, a well-known celebrity retreat in Thailand. A stay in Chiva-Som starts at around USD 1,400 per night and the resort requires a minimum stay of three nights.
And there are also the expensive "peaks of well-being", where travelers can mingle with celebrities at wellness workshops and self-care resorts.
One of the most public figures of the US wellness movement, Gwyneth Paltrow, held her first wellness summit with her lifestyle brand in 2017, and has since then aired in Los Angeles, New York and Vancouver as Business Insider UK. Rachel Hosie reported.
The company's first wellness summit, held in London in June 2019, will feature "thematic discussions" with leading doctors, scientists, entrepreneurs and celebrities, as well as "wellness workshops" on the topic of health and wellbeing. energy, body and beauty, self-care stations. , "a wellness shop, an athletic shop and an apothecary" clean beauty ".
A day ticket costs £ 1,000 ($ 1,280) – not counting the airfare or accommodation. Attendance at the entire summit will cost you £ 4,500 ($ 5,760), which includes a stay at the Kimpton Fitzroy London.
The hotels adapt to the changing tastes of travelers by offering "wellness rooms", energy treatments and guided meditation.
The hotels, too, go well beyond the simple fitness centers of the past.
Take Amanera, a luxury resort created by Aman Resorts in the Dominican Republic, which recently launched a "Surf + Sun" program that includes energy treatments, yoga, healthy snacks and guided meditation. A night in Amanera will cost you around 1,650 USD.
And in Washington DC, the Ritz-Carlton Georgetown recently offered guests the opportunity to book one of 13 "fitness rooms" featuring aromatherapy bath salts, shower heads emitting water infused with vitamin C, wellness balls, yoga mats, air purifiers, sleep masks and ear buds, and noise canceling machines.
The wellness rooms are located on the same level as the hotel's fitness center and spa, which includes a relaxation room, a steam room and a sauna. A room at the Georgetown Ritz-Carlton starts at around $ 368 in July, while the gyms start at $ 417.
Well-being travelers are willing to spend more money than regular vacationers.
While the $ 5,000 + price of the Paltrow Goop Summit may be a bit higher than the norm, "wellness travelers are very expensive and highly profitable," according to the Global Wellness Institute.
In 2017, international travelers working in the wellness field spent an average of US $ 1,528 per trip, which is 58% more than the average international tourist. And, at home, healthy travelers spent an average of $ 609 per trip, about 178% more than the average national tourist.
Do you have a wellness tourism experience to share? Send an email to the reporter at [email protected].
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