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YouTube's Indo-Canadian star Lilly Singh, aka Superwoman, made history. She recorded her own late night show on NBC. With that, she becomes the first brunette woman to succeed on one of the four major US broadcast networks.
The actor-comedian has officially announced his new series, "Little Late with Lilly," which will debut in September, on the stages of "The Tonight Show with Jimmy Fallon," on Thursday night. Seth Meyers, another late-night show host, was also present and applauded.
It would be "a bit like my YouTube channel," Lilly Singh told Fallon; his nine-year chain || Superwoman || currently has more than 14 million subscribers.
"Except that [the upcoming show] would have more than three staff, and my boss will not be an extra and will not write the script either, "she said.
A historic first
Singh, a bibadual and 30 year old, will be executive producer and host of the half-hour show scheduled at 1:35 on the NBC channel, according to his release.
This follows the announcement of Carson Daly in a month: he will move away from his show "Last Call With Carson Daly".
Famous YouTuber, who grew up in Toronto with her parents, will take over from Daly on NBC; It's a huge deal because it makes her one of the few women to host a late-night talk show on a broadcast network, a coterie that includes Samantha Bee and Busy Phillips. .
Singh fans and people of color from around the world, who have made the American night talk shows extremely popular and a unique television genre, have received this news with joy and pride.
Singh's show will feature studio interviews as well as sketches and film footage, but she's sure to keep her YouTube niche personality.
Where you know her
His videos on the channel are also composed of sketches and monologues, invariably inspired by his Indian heritage and his experience with the immigrant label. She is extremely popular among the Indian diaspora for her spiritual quarrels over gender relations, NRI mannerisms, Indian parenting, dating (especially cross-cultural encounters), femininity, and friendship.
She has collaborated with her compatriots YouTubers, Liza Koshy and Casey Neistat, and recently with traditional talents such as John Cena, The Rock and Terry Crews. In January 2017, Singh won the People's Choice Award for the favorite YouTube star.
She is also a goodwill ambbadador for UNICEF and founder ofGirlLove"Campaign to promote fraternity.
Singh also played in movies such as Bad moms and Fahrenheit 451. His book, "How to Be a Boy: A Guide to Conquering Life," was a New York Times Bestseller.
"She is a multi-talented performer who will surely maintain good relations with her guests, but also with our dedicated late-night crowd. We look forward to getting started, "said Doug Vaughan, executive vice president of NBC Entertainment for special programs and late at night, in the release.
Why is it important
This is obviously a great step in the history of American television networks, especially for those who consume American television as a gospel of pop culture. So, let's note the pros first.
First, the fact that Singh's performers are on YouTube could help attract more young viewers who are attracted to other forms of late-night comedy programming.
The format itself has become obsessed with the fact that it is hosted by heterobadual white men; in terms of content and structure, diversity is also very small. Singh, on the other hand, likes to evolve and experiment with form, as evidenced by his videos, in addition to being extremely resourceful.
More importantly, NBC will certainly get high race and gender points for this call. Viewers not used to seeing a brunette woman in this role will open at Singh while she will freely declaim everything related to American life from his point of view as a racial and badual minority, takes advantage of its position to attract a diverse group of guests and give women of color a place on television screens and, hopefully, in an egalitarian society.
"I'm so excited because I can really create a show out of nothing," she said. "I can make it inclusive. I can create comedy segments, interview people and really create something I believe in. "
But the threat of symbolism remains
Another YouTube comedian, Hasan Minhaj, has his own show on Netflix, where he uses his Muslim identity with total surrender and thoughtlessness, in a traditional, non-symbolic and undirected way. Although this is not a perfect example …patriot act technically, this is not a late-night talk show – it helps to illustrate this point.
If Lilly Singh were pushed to pressure the existing public and pbad on the legacy of her white peers, it would be a step backwards.
With regard to quality, some skeptics have advanced their cause of concern. "His channel is a mix of parody / satirical videos, collaboration and inspiration. All positive. Everything is great, "says an article by Buzzfeed.
Others have already pointed out that she was cautious in terms of content. The first challenge of this new role is therefore to tackle more social problems, especially those involving other people of color.
For the moment, it's exciting to pay attention to a host who can responsibly take over Trevor Noah and his ignorant and racist excuse of a joke in the aftermath of the Pulwama attack.
Prarthana Mitra is a writer at Qrius.
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