Home / Others / While druglord Joaquin Guzman was sentenced to life imprisonment, his daughter had her clothes

While druglord Joaquin Guzman was sentenced to life imprisonment, his daughter had her clothes

It seems that at least some of the items in the clothing line are being manufactured in a federal maximum security prison in Mexico from where El Chapo escaped in 2001.

Her fashion line – nicknamed El Chapo 701 – referring to Forbes as her father's 701st richest person in the world in 2009 – debuted at IM Intermoda, a fashion show held in Guadalajara, according to the brand on social media. The exhibition began Tuesday and will continue until Friday.

According to IM Intermoda, it brings together "national and international designers, producers, distributors and buyers to exhibit and acquire the most remarkable trends of the season".

Alejandrina Guzman posted a report on Facebook on a reporter who was doing an interview on the stand, which includes satin bomber jackets, hoodies and accessories. A black and gold image of his father is engraved on one of the walls of the cabin.

His father has long enjoyed a reputation at Robin Hood, but even in this regard, the company's website describes his father in glowing terms, even mildly, calling him "the only one". Everyone's friend, "volunteer leader" and "a humble orange salesman goals and great ambition."

"Around the world, he is known as the CEO of Sinaloa or the Lord of the Mountains, he is the unique and legendary 701," says the site.

Dentist and model Enrique Flores is pictured on the company's accounts wearing a "The Lord of the Mountains" hoodie and ripped jeans. On his personal Instagram account, Flores, better known as Chocho Loco, wrote on July 4 that he was taking part in a photo shoot for Alejandrína Guzmán's new clothing brand, named after his father .

A video on the Facebook page of Alejandrina Guzman, claiming to have come from the Civil Association Alejandrina Guzman, shows the hands of a prisoner cutting leather, engraving it and engraving it with the logo. A caption on the video identifies the man as being "Juan N.", an inmate of the federal prison of Puente Grande, outside Guadalajara.

El Chapo made his first of two penitentiary jailbreaks in 2001. The irony? The pivot has escaped into a laundry basket.

Alejandrina Guzman's Facebook publication says that providing work and reintegrating prisoners into society will be one of the main goals of the clothing company.

Although Alejandrina Guzman has regularly invoked her father in marketing materials, it is unclear whether she has her blessing for the clothing line.

In March, CNN announced that El Chapo had signed a contract with his Manhattan prison cell, granting rights to his name and signature to a company run by his wife, Emma Coronel. The company calls El Chapo Guzman: JGL LLC and is expected to launch a clothing line this summer, said lawyer Mariel Colon Miro, who was often seen sitting next to the druglord during his trial of three month.

"I am very excited to start this project, which is based on the ideas and concepts that my husband and I had years ago," said Coronel, adding that the project was dedicated to their daughters binoculars.

El Chapo's wife, Emma Coronel Aispuro, also announced that she was also planning a clothing line.
Alejandrina Guzman is the daughter of El Chapo, descended from his first wife, María Alejandrina Salazar Hernández. In December 2012, she was deported from the United States after pleading guilty in federal court for possession of a fraudulent visa.

A few weeks earlier, US Customs and Border Protection officers arrested a pregnant woman, Alejandrina Guzman, at the San Ysidro International Crossing in California. She went through the hope of giving birth in the United States, said her lawyer, Guadalupe Valencia.

She was a doctor and worked as a general practitioner, Valencia told CNN. At the time, his father was one of the most wanted drug traffickers in the world. He was captured again in 2014, to escape the following year. He was captured once more in 2016 and extradited to the United States in 2017.

Sonia Moghe and Catherine E. Shoichet of CNN contributed to this report.

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