Why Amazon bought Eero



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Amazon could also use Eero to learn more about how people use home Internet connections.

I've looked at the terms and conditions of using Google Wifi, a competing service, to see what Google uses data for. It does not follow websites or what you do online. Instead, it collects data "such as the Wi-Fi channel, signal strength, and relevant device types to optimize your WiFi performance." And he knows if you're using Google products like Google Search or Gmail.

If Amazon collects information about device types in the same way as Google, it could theoretically know all devices that connect to the Internet at home. He knows you have two iPhones, three iPads, a Fire TV and two Amazon Echos. As the devices are connected to the Internet, you will also know that you have a washer, dryer and refrigerator connected to the Internet. Amazon and its partners are already building products, such as smart microwaves, that know you're running out of food so you can order more.

The more Amazon knows what people already own, the more effective it is to suggest and sell products on Amazon.com – which is by far the biggest market in the business.

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