Why "Fuller House" of Netflix has been canceled: audience analysis

Netflix announced Thursday that "Fuller House" would be back this fall for a fifth and final season.

The show is one of the rare Netflix originals to have reached five seasons. But his predecessor, the sitcom of the 1990s "Full House", lasted eight seasons.

The data on the Jumpshot badysis company's viewers, provided to Business Insider, could explain why Netflix pulled the plug.

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"Fuller House" was a hit during its debut in 2016, but the number of viewers dropped by 52% from one season to the next in their first month of release, according to Jumpshot. The decline was much smaller between the third and fourth seasons and the number of viewers decreased by only 10%.

This suggests that the show remained faithful to a loyal fan base after occasional viewers left the ship, which may explain why Netflix kept it for five seasons. But it was probably not enough to renew the show after the upcoming final release.

The first season had by far the largest number of viewers in a day of the series on the day of its fall, and every first one after it was comparatively mediocre. The graph below compares the day-to-day views for the series:

Netflix did not immediately respond to a request for comment.

Netflix rarely publishes audience data. The company recently pulled the curtain on some movies and TV shows, but only for big hits. He said that 45 million accounts had viewed "Bird Box" the first week (an original recording) and that 40 million households had to watch "You" the first month.

Netflix says that he considers a view as an account watching at least 70% of a movie and 70% of a single episode for a television show.