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The Weeknd has just released the music video for his song “Save Your Tears”, in which he wears facial prostheses. (Both Daily mail and The independent report that the transformation is the result of time spent in the make-up chair, not the actual surgery. Entertainment tonight writes that the look is “patently fake.”) The Weeknd’s “new face” immediately caught the attention of social media, but if you have followed his work during the After hours era, this transformation actually makes so much sense.
It follows the story he tells since the release of the music video for “Heartless” in November 2019. Per Fork, “Heartless” sees The Weeknd stumble while partying in Vegas. Then, in the video “Blinding Lights”, he is even more injured. The music video for “In Your Eyes” ends with the singer beheaded, then in the video “Too Late” his head is attached to someone else’s body. This was followed by several awards appearances where he was seen wearing face bandages. Now, in the “Save Your Tears” video, the bandages have come off.
Watch the clip for yourself, below:
Fans of The Weeknd have several theories as to what exactly he’s trying to say. Some think it’s a disagreement for the Grammys, who snubbed After hours although this is one of the most critically and commercially successful albums of 2020. At one point in the video he holds a gold trophy and then throws it away.
“I think [he] shows us how constantly he feels pressured to be “perfect” by industry, Grammys, etc. One fan wrote on Twitter, according to AND. “Now he’s got that sloppy face and I think at some point he’s going to have a ‘alone again’ MV where he takes it off and learns to love himself for who he is.”
When After hours received no Grammy nominations, The Weeknd took to Twitter and wrote, “The Grammys remain corrupt. You owe me, my fans, and the transparency of the industry … “
It was rumored that The Weeknd’s plans to perform at Super Bowl 2021 could have impacted his Grammy names, but Harvey Mason Jr., president of the Recording Academy and interim president / CEO, dismissed that.
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