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The unverified digital Seizure of land for consumer personal data, which has been going on for more than a decade, is coming to an end, and dominoes have begun to fall in terms of regulating the protection of consumer privacy and privacy. data security.
We are witnessing the beginning of a radical upheaval in the way companies are allowed to obtain, process, manage, use and sell consumer data. The consequences for the competitive landscape of digital advertising are enormous.
Faced with changing expectations and privacy requirements, we are seeing the rise of a new category of digital advertising players: consumer applications and digital platforms. forms of commerce. These trading companies are becoming the most likely beneficiaries of this new regulatory landscape of privacy – and we are not just talking about e-commerce giants like Amazon.
Traditional commerce companies like eBay, Target and Walmart have publicly talked about advertising as a priority area for growth, but even companies like Starbucks and Uber have a head start in consumer data consent and, as a result, an advance on historical media players in the fight for ad revenue.
Tectonic regulatory changes
Image via Getty Images / alashi
At present, most executives, investors and entrepreneurs are aware of the growth of the acronym "privacy protection regulation", the two most important ingredients being the GDPR (General Regulation data protection) and the California Consumer Privacy Act (CCPA).
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