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Affalterbach’s engineering team opens a new chapter with the arrival of the 831 hp Mercedes-AMG GT 63 SE Performance plug-in hybrid electric vehicle. With that comes the brand’s introduction of the electrification of its performance-oriented cars, a concept that was heavily discussed earlier this year.
The all-new electrified AMG GT 4-Door also comes with a new brand ambassador: world-renowned American musician and seven-time Grammy-winning producer, will.i.am. This begs the question: why him?
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According to Mercedes-AMG’s celebrity endorsement press release, will.i.am is “the perfect match for Mercedes-AMG. Because he’s not just a car guy, he also wears the same DNA as us: to always go further, innovating with passion and pushing the limits to achieve new goals. “
While we agree that the founder of the Black Eyed Peas “always goes one step further, innovates with passion and pushes the limits to achieve new goals,” we’re not exactly sure what the “guy says.” of the car “. Let’s take a step back.
If anyone can recall, the musician once claimed to have “created” his own vehicle using Chrysler parts (it’s actually a custom DeLorean, made by infamous West Coast Customs). He also had a partnership with Lexus in 2014 for an NX widebody, while in 2016 he also introduced the most ridiculous Tesla Model S with wide and wild fenders / fenders.
So yeah, will.i.am is someone you can think of as a car guy. We just don’t know if it’s good. Hopefully this is limited to celebrity endorsement.
Then again, we hope Mercedes-AMG knows what it’s doing, as the company is committed to the long term. It starts with the “Everything But The Silence” campaign which you can watch at the top of this page.
According to the release, the long-term partnership with will.i.am will focus on E Performance, innovations and different types of music projects.
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