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Will Shu, co-founder of Deliveroo, said the kitchen could be made for pleasure only in the next decade.
The 39-year-old CEO of the highly prized UK start-up who got support from Amazon this year, spoke this week of the Bloomberg conference on the future of technology.
He said: "If I think of the obstacles that face the users of food delivery applications, one of them cooked. 100 years ago, cooking was a 50 years ago, less [of a necessity]. Now the average person goes to the restaurant often. I see a world where, in maybe five or ten years, cooking is a pure hobby.
"Of course, we [Deliveroo] want to promote that, and it's great. With the rise of editions such as Editions and that of robotics over time, I see, in the very long term, that it will not happen any time soon, in a scenario where the preparation and distribution of 39, a meal can be at the same price. go to the supermarket and buy it. "
Shu also discussed the company's nascent relationship with Amazon at the conference. In May, Deliveroo raised $ 575 million in a fundraising event led by the technology giant.
He added that Deliveroo's plans used the capital to expand its "Editions" initiative, under which automatic kitchens are built by the company to meet the needs of people not living near their favorite restaurants . Kitchens allow restaurant chefs to cook remotely, allowing them to serve more customers.
Read more: Amazon's mbadive bet on Deliveroo is much bigger than the one on Friday night. It's about the death of the kitchen.
In addition, the company wants to use this money to continue expanding into less densely populated areas, both in the UK and abroad.
"We have been quite efficient and thinking about our growth in different countries," he said. "We have been in the UK for six years and we currently reach about 33%, perhaps 35% of the UK population, and we plan to increase this to 50% by the end of the year. 39; year.
"We will not only go downtown, but in the suburbs, but in some small towns. [the same] in other European countries too. "
Amazon's development of drone delivery technology could eventually allow Deliveroo to reach real rural areas, in Shu's eyes.
"If you look at the United Kingdom and France, where you really have people who live in rural areas – and where the population density is less than 500 people per square kilometer – I think unmanned aerial drones could actually make a big difference, Amazon certainly does, thinking about how we reach those customers, where a bicycle or a car does not always work, is quite interesting.
"Amazon is really keen to help us grow our business, to develop our processes and systems," he continued. "From my point of view, Amazon is the best operator in the world, and to the extent that we have access to senior executives, we can learn from them what they have been able to build for 25 years.
"Whenever you simplify people's lives and show them that they can get something that they could not get before, adoption happens. I think you'll have different degrees of difficulty." 39; adoption [across] different generations but on the whole I think [Deliveroo] logical for all different types of people ".
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