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On Thursday, 2,520 five-year pbades were put on sale, with each debenture costing £ 80,000 ($ 105,000).
The annual fortnight of grbad tennis is one of the jewels of British sport and the Wimbledon debenture seats look like gold dust, giving its owner unparalleled access to the oldest Grand Slam tournament in the sport.
In addition to granting admission to all Court du Center games between 2021 and 2025, the debenture potentially offers an investment opportunity. In February, a pbad holder purchased a five-year debenture for $ 66,149, before selling the last two years of the award ticket at $ 138,892 three years later.
Some ticket holders sell their pbades on certain days of the annual championship, while others are reputed to resell the pbad in its entirety at a record price.
"These are really the most wanted tickets in the world.Not only they give you the best seats to see the best tennis in the world, but they really give you access to an exclusive world where you can meet other global influencers and current and past tennis champions.
"Personally, I think these seats are the best in the house and you can sit next to the boxes of the family of players and the royal box."
The package, which entitles you to one seat reserved on the central court per championship day over five years, includes access to special viewing rooms, which allow debenture holders to watch the action on the outdoor courts for a period of one year. exclusive space.
The establishment also has an exclusive restaurant, which features dishes of the famous chefs Albert Roux and Bryn Williams, as well as lounges, bars and a private car park – although the debenture does not does not give the right to consume free food and drink.
The sale, for which applications are open until May 10, could allow the All England Club (AELTC) to raise nearly $ 250 million.
"Regardless of the number of seats obtained, they are essential to the running of the club," said Bertrand.
"The money raised through sales of debentures has brought a number of improvements to the facilities, including the central courtyard roof and the No. 1 yard.
"The All England Lawn Tennis Ground Plc uses the proceeds from the sale of Debentures to offset the considerable expense of managing the AELTC and The Wimbledon Championships, which would be impossible without the funds generated by the debenture holders."
The 2,520 debenture pbades represent 16.8% of the Central Court seats and of the 15,000 available stadium seats, just over half of the arena capacity is available to the public.
The importance of this latest five-year cycle is no different, the AELTC preparing for major redevelopment of the Wimbledon field.
The club is in the process of renovating the No. 1 Court – the second largest entertainment park after the central court, with the redesign including the addition of a retractable roof, more seating and a public square to two levels.
In December, an agreement with the Wimbledon Park Golf Club was reached. AELTC will purchase the 73-acre site of the neighboring club for $ 85.6 million, after a majority of the golf club voted to ratify the agreement.
The AELTC Chiefs mentioned that this course, located on the other side of the main competition venue, in the south-west of the competition, could be the perfect place for qualifying.
Wimbledon is currently the only tennis grand slam tournament where the qualifying tournament does not take place. The precursor of the tournament takes place nearby, in Roehampton.
In addition to freeing up space for the qualifying event, the adjacent estate will also give Wimbledon the opportunity to expand and improve its facilities, with the other three Grand Slams having recently improved their offers.
The previous cycle from 2016 to 2020 set the debentures at $ 66,000, generating $ 138.6 million. However, the reinvestment value of the debentures shows why the demand for five-year pbades remains so strong.
As Tim Webb, stockbroker for Dowgate Capital Stockbrokers – the official secondary market sponsor of the Wimbledon Debentures, told CNN: "The last we did in February was £ 105,000 ($ 138,000). were issued at £ 50,000 ($ 65,700) over five years, and were exchanged at £ 105,000 and two years in February.
"The supply and demand hold the price wherever they are.I am sure that the majority of debenture buyers are tennis enthusiasts.It is a wonderful experience and obviously the people are willing to pay extra to get debenture tickets. "
In addition to taking advantage of the exchange of their pbades, debenture holders are also able to sell tickets for individual days.
For the upcoming 2019 Championships, resale prices range from $ 700 to $ 5,732 on the Wimbledon Debenture Holders website. This last figure – for a resale ticket of debentures to the men's final – represents nearly one-tenth of the initial value of the entire 2016-2020 cycle, highlighting the reinvestment potential of the purchase of the first prize. a debenture.
The tournament organizers do not care, however, about the propensity to resell and reinvest debentures. The transferability of premium tickets is considered a privilege acquired through the support provided to the AELTC by the pbad holders. The resale or transfer of Notes other than Debentures immediately invalidates them.
An AELTC spokesman told CNN: "The debenture tickets are the only Wimbledon tickets that are freely transferable, the AELTC believes this is fair for those who have invested considerable sums of money. in the purchase of debentures. "
Indeed, the first refusal to renew the five-year note is given to previous holders as a sign of financial commitment.
Although damage to early registrations has slightly overshadowed official statistics, it is thought that pbades for certain family bonds go back to the beginning of the concept.
"We believe that at least one family holds bonds since their inception," said a spokesperson for AELTC.
In January, Brook also suggested that tournament organizers may consider changing the application process for regular tickets.
Debenture applications can be made online, but offers for tickets from the UK are still sent by mail – a longstanding tradition of the contest. Abroad, the vote is now online.
"We are taking a close look at the whole issue of voting and if we could move it online, that's a bit of a concern because we could be completely overwhelmed by demand." Second, we think that with a paper system is more difficult for people to cheat. "
The ballot has been in existence since 1924, four years less than the 1920 debenture system. Funding for this initial cycle – 99 years ago – has helped fund the initial construction of the Central Court.
However, the nature of the public vote is such that the entry simply gives the candidates a first place in the draw, the demand being much higher than the capacity of the place.
The draw is then done electronically, badigning selected candidates random days and tribunals. Fans are not able to request specific days or shorts and have no choice on days, shorts and matches allocated.
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