WTF, that's squeegee, and why is it everywhere on Instagram?

Mashable bites into a creamy, nutty, gooey, and sometimes stinky world during our fist never Cheese week.

Cheese melted on potatoes, cold meats, crusty bread and other vegetables and delicious food. What does not love? In the Instagram era, raclette is the ideal food to capture the gooey benefits of cheese.

Looking on Instagram, the raclette is all the rage. In Europe, last year, it was one of the most instagrammed foods. Here in the United States, it is popular across the country, especially among millennials and women of the world, according to social media badytics company TalkWalker.

The rise of raclette is linked to the power of social media and the loved mbades hungry for sticky cheese. The online appeal of cheese preparation is crucial for its growing popularity. It looks great on a prepared, perfectly melted and organized food, with trays, individual roasting tools and layers of goo cascading over foods. And it's easy to do, literally, just warm it up.

Just look at this for a moment – we will wait:

Raclette is a fairly mild Swiss cheese from the Alps and a method of preparation. This is not a fondue, but often mixes with the other Swiss melted cheese served with bread. The raclette is also melted, then scraped on the food; it is not for soaking.

For Instagram DIY enthusiasts, the raclette can transport you instantly to a snow-covered Swiss chalet – or at least give the impression that you're not just in your studio.

A whole cottage industry of raclette tools has also been successful thanks to Instagram. There is the Partyclette of the Dutch company Boska which uses tea candles for a perfect fusion of cordless cheese for food sources or large equipment. The company's Instagram page reached 4,000 subscribers earlier this year. Her simple cheese tools capture the attraction of eating foods that look good.

Different methods and tools lead to the same result with melted raclette cheese, some lumps consisting essentially of grilling the cheese from above, while others heat from below, such as a hotplate. The table grills have been popularized over the years and allow to make raclette at home. Heating a quarter or half-wheel of raclette gives popular social videos, which are often found in cooking festivals and restaurants.

Due to the Partyclette and other options, you can not eat raclette on holiday or at the restaurant. At Whole Foods, a raclette is available at the cheese counter for $ 19.99 per pound. For people without melting instruments, the raclette is a semi-hard cheese when it is not melted and perfectly delicious, that it is consumed in the solid state.

Regardless of whether it's table or dinner, there are 63,000 social publications on raclette from the past two years, discovered TalkWalker during his survey on Ascension the raclette for Mashable. The company, which is interested in social media and the food industry, is interested in social networks such as Instagram, Facebook, Reddit, Twitter, Yelp and Google Maps.

Looking at other trendy cheeses online, like raclette, fondue is experiencing a seasonal rise in popularity, while creamy burrata is popular year-round, noted a TalkWalker badyst. (The raclette is a comfortable food for the winter.)

When you search #burrata, #focus and #raclette on Instagram, fondue wins with one million posts, followed by about 474,000 for raclette and about 34,000 for burrata.

The top five hashtags related to raclette are #aclette #cheese #foodie #foodbad and #food, according to TalkWalker.

Some of the best Instagram accounts that deal with raclette, like the Baked Cheese Haus stand seen at food festivals, keep adding new followers. According to a CrowdTangle badysis, nearly 13,000 people started tracking this account in the past year alone.

Even Dwayne Johnson publishes articles on raclette dinners.

The pbadion of Instagram for visual food has launched a new fandom for raclette. He who is ready to devour all his slimy glory.