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The transfer of Wu Lei from Shanghai SIPG to Espanyol is perhaps a January signature that is pbaded over in silence – but that does not mean that everyone has noticed it.
Wu made his debut as a substitute in the 2-2 Liga draw Sunday at Villarreal.
Espanyol reported 40 million television viewers in China in 12 minutes.
For the same match, the Spanish TV audience was 177,000 people.
According to the Spanish newspaper Marca, the club's total audience for the 17 league games combined this season is slightly over seven million.
The Espanyol belongs to the Chinese billionaire Chen Yansheng and, since the arrival of Wu – dubbed the "Chinese Maradona" by one of his former coaches, the Catalan club has experienced a spike in the price. considerable interest.
Their number of social media on Twitter, Facebook and Instagram has increased by more than 20,500 outside China, with a figure exceeding half a million in China.
In addition, more than 2,000 replica jerseys bearing the name and number of Wu's team were sold within 48 hours of the move.
La Liga has identified the Chinese market as a key sector of growth, and if Wu – who scored 27 goals in 29 games in the Chinese Super League – can have such an impact in Spain, La Liga and Espanyol will consider the transfer of 2 million euros costs very well spent.
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