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In a recent interview, Black Avenue boss Desmond Black, known as D-Black, revealed that the hip-pop genre did not pay for the Ghanaian music industry.
He noted that when he started practicing hip-hop a few years ago, hip-pop was not commercially variable.
"You will not play Hip-Pop on Happy FM nine years ago. So you do not get paid for shows, you do not get approval contracts because you do not appeal to the mbades and there is no money. No one was buying CD Hip-Pop in 2010 or 2011. This is how I started using Hiplife, even though I did not have a solid foundation of local languages, the twi and the ga- I had to do Hiplife to survive.
Source: www.ghgossip.com
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