YouTube CEO says even his kids do not like the "Cringey" video Rewind 2018

The children of Susan Wojcicki, CEO of YouTube, are not very different from other users of YouTube: they also welcomed the video site "Rewind 2018".

In its quarterly letter to creators released Tuesday, YouTube's CEO said that "even at home, my kids have said that our 2018 Rewind was" cringey ".

Since its release in December, the video – which was supposed to be a "critical year" – has gathered more than 15 million people who do not like it, making it the most hated video on YouTube. In fact, "YouTube Rewind 2018" took only 24 hours to surpbad the previously hated video: Justin Beiber's "Baby".

A common criticism of the video "Rewind", which featured excerpts from more than 100 celebrities on YouTube, was that it left out several well-known YouTube stars – especially those that had had controversial moments in 2018 as Felix "Pewdiepie" Kjellberg, Shane Dawson and the Paul brothers.

According to Business Insider's Dave Smith, keeping the controversial stars in the video was probably a way to satisfy YouTube advertisers. Julia Alexander of The Verge said that "[YouTube Rewind 2018] feels dishonest, as if YouTube was hiding its uglier side under a rug while showing the guests around. "

Among the negative reactions of December, YouTube said, "Honest feedback may be void, but we listen to it and we appreciate how much people care about us. Attempting to capture the magic of YouTube in one video is like trying to capture lightning in a bottle. . "

Read more: "YouTube Rewind 2018" is officially the most hated video in the history of YouTube – here's why

Wojcicki recalled in Tuesday's note that next time, the company "would do better".

"We hear you say that the key moments of the year are not indicated precisely, nor are those of YouTube that you know," she said. "We'll do better to tell our story in 2019."

YouTube's "most hated" milestone was discussed with some more favorable figures for creators in Wojcicki's letter on Tuesday. YouTube said channels with more than one million subscribers had nearly doubled and the number of five or six digit creators had increased by more than 40% in 2018.

In the quarterly earnings conference call with investors, Ruth Porat, chief financial officer of YouTube's parent company, Alphabet, did not reveal YouTube's financial results, contrary to what some badysts had hoped for. Porat, however, said that the company's larger-than-expected earnings for the vacation quarter were due, in part, to a "strong contribution from YouTube".