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UPDATE: T-Series was ahead of YouTube's PewDiePie as the first channel on the platform, before PewDiePie fans rallied again to put it first.
In a symbolic battle that has lasted for several months for the title, PewDiePie and his fans have conducted a concerted campaign to counter the constant encroachment of T-Series, India's biggest brand of music and pop culture, calling supporters to "subscribe to PewDiePie". and preserve its status as the most subscribed YouTube channel.
On Wednesday at noon Pacific Standard Time, the main T Series YouTube channel had 90.394 million subscribers, or 90.387 million subscribers for PewDiePie. By 12.30 PT, however, PewDiePie had slightly increased to 90.400 million euros, against 90.396 million euros for the T series. From 18h PT, PewDiePie was 90.431 million submarines and the T series was just behind to 90.410 million.
The competition for first place between T-Series and Sweden's controversial vlogger / gamer – Felix Kjellberg – was closely watched by the YouTube community. This has been seen by some as a cultural war for YouTube, with PewDiePie being the flagship of the Aboriginal creator against an interest in corporate entertainment.
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The latest developments come after the strangely horrible turn of the run events "PewDiePie Vs. T-Series "last week – which may have weakened the pro-PewDiePie movement. The alleged abuser would have been invited to "subscribe to PewDiePie" during the shootings in New Zealand, broadcast on Facebook live on the mbadacre. The YouTube star has already been criticized for making anti-Semitic jokes and using racist language. In response to the shooting, Kjellberg tweeted On March 15, at 1 am, "I feel absolutely disgusted to see my name spoken by this person. My thoughts are with the victims, the families and all the people affected by this tragedy. "
Subscriber accounts for PewDiePie and T series have been running side by side over the last week, and the T series have actually been briefly in the lead for a few minutes in recent days before strengthening on Wednesday.
Whatever the case may be, this rivalry has made PewDiePie and T-Series the two most-subscribed channels on YouTube, far ahead of the nearest chain, 5-Minute Crafts, which has $ 52.1 million. Subscribers for his DIY videos.
That said, the number of subscribers to YouTube makes no sense, except that it is a sign of relative popularity. They do not reflect the relative buying power or even the average video views. The plot "PewDiePie vs. T-Series has become a memorable game, and many of the millions of new subscribers on either side could be low-performing accounts. Note that the T-Series currently has more than 65 billion views, three times more than PewDiePie with less than 21 billion views for life.
PewDiePie likes the staging in 2017: via the crowdsourcing platform Fiverr, he paid two guys in Sri Lanka for them to hold up a sign saying "Death to all Jews" as well as a man disguised as Jesus Hitler has done absolutely nothing wrong. The Disney and YouTube Maker studios then made business connections with him. Kjellberg, who said that he was trying to show the insane things that people are willing to do for money, deleted the offending videos and apologized.
PewDiePie also found himself in an extreme stalemate due to the use of racist language and was accused of wooing a perfectly straight public. In December, he praised a YouTube channel littered with white supremacist rhetoric; Kjellberg subsequently deleted the quote and claimed not to realize that the chain contained pro-Nazi references.
PewDiePie, of course, has turned his fight with T-Series into an opportunity for content creation and fan engagement, which includes "Bitch Lasagna". A dissolving video clip T-Series. As part of its T-Series contest, Kjellberg launched a fundraising campaign in December for CRY, an Indian children's rights organization, which raised nearly $ 230,000.
His followers even organized extravagant stunts: YouTuber Justin Roberts said he bought a million-dollar billboard in Times Square Jimmy Donaldson (better known online as "MrBeast") created a nearly 12-hour video in which he said "PewDiePie" 100,000 times. Fans also tampered with the Wall Street Journal's website, hijacked Chromecasts and smart TVs to view pro-PewDiePie videos, and hacked thousands of Internet-connected printers into spitting posters urging PewDiePie to subscribe. A fan has created a Twitter account which has issued alerts whenever the number of subscribers between PewDiePie and T-Series drops below the 10,000 mark.
The crusade to keep PewDiePie # 1 is a microcosm of the dissatisfaction of many YouTube fans about what is perceived as a growing colonization of the platform by companies and traditional celebrities – and by their promotion by YouTube. Example: YouTube Rewind 2018 has become the most hated video less than a week after its release, reflecting a disgust for the well-known positioning of the annual mashup like Will Smith's on native creators, including PewDiePie, who n & # 39; 39, has been recognized only by some devious anime. references.
The T-series YouTube channel offers a mix of music videos and trailers. The most-watched T series video to date is Guru Randhawa's official "Lahore" video, which has seen nearly 700 million views in just over a year.
"Music for us has never been about Excel sheets; it's not a figure on paper, "said T series president Neeraj Kalyan in an announcement that the channel had 50 million followers last summer. "It's a pbadion, driven by trust in our content, that supports it with our aggressiveness and pbadion, which is what has been our mantra for years and has brought us here."
Twenty-nine-year-old Kjellberg has grown in popularity with his humorous and profane shots on gaming videos and Internet culture. As of August 2013, PewDiePie's subscriber base was superior to Smosh, the comedy brand run by Defy Media (now owned by Rhett & Link's Mythical Entertainment). In 2015, Variety presented PewPiePie on the cover of the #Famechangers issue, citing him as the most influential digital star in the industry.
T-Series, in addition to its main YouTube channel, operates more than two dozen. The entertainment conglomerate based in Mumbai produces films such as Hindi Medium, Tumhari Sulu, Sonu Ke Titu Ki Sweety, Raid and Blackmail. T-Series also sells a range of consumer electronics products.
The increase in the Bollywood-powered T-Series on YouTube is part of the rapid growth of the Internet user base in India. India had 447 million broadband subscribers at the end of June 2018, up 49 percent from last year, according to the country's telecommunications regulator.
The top 10 most subscribed YouTube channels after T-Series and PewDiePie (excluding channels managed by YouTube) are Craft 5 Minutes, Cbad KondZilla, Justin Bieber, SET India, WWE, Dude Perfect, Cocomelon Children's Channel and HolaSoyGerman .
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