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2021 is a little softer.
The Girl Scouts of the USA announced a new cookie flavor inspired by French toast to join their range of offerings in January.
New Girl Scout Toast-Yay Cookie Flavor! inspired by French toast. (Girl Scouts of America).
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Toast-Yay! the cookies are inspired by the favorite breakfast dish, with frozen cookies shaped like mini slices of French toast, the GSUSA announced on Tuesday. The new cookies will only be available in “certain areas”, but customers are encouraged to contact their local councils for information on availability.
“Amid difficult global events and a global pandemic this year, Girl Scouts have created moments of joy by donating cookies to thank frontline workers and using the revenue from cookies to support their communities,” read in a press release announcing the Toast-Yay! cookies. “When Girl Scout Cookie season returns, Toast-Yay! Will provide consumers with a new way to celebrate those moments alongside other favorites like Thin Mints and Samoas / Caramel deLites.”
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Girl Scouts had to pivot their beloved cookie selling business, like many others, due to the coronavirus pandemic, relying more on digital sales instead of their traditional cookie stands earlier this year. year.
To this end, Girl Scouts has deployed Girl Scout Cookie Care, an online vertical industry for customers to place orders for home delivery and give cookies to frontline workers and first responders. According to GSUSA, the platform will continue to be vital for the sale and distribution of cookies in 2021.
“As the COVID-19 pandemic became widespread during the 2020 cookie season, many entrepreneurial girls quickly shifted their focus to virtual sales as they experienced the same challenges as other businesses,” said GSUSA in a statement to Fox News.
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Girl Scout councils sell the cookies for six to eight weeks per year, and most sales take place between January and April. Cookie sales benefit the programming of 1.7 million girls, according to GSUSA.
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