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One of two General Motors Super Bowl commercials this year will feature the Cadillac Lyriq. In this screenshot provided from the Cadillac commercial, the Lyriq appears to be in the fictional neighborhood from the 1990s movie “Edward Scissorhands”.
GM
DETROIT – General Motors will run two commercials during this year’s Super Bowl to announce its all-electric vehicles, the company confirmed Wednesday to CNBC.
One of the 60-second commercials will feature the company’s new focus on electric vehicles – GM’s first corporate spot in more than a decade – while the other will feature luxury brand Cadillac of the automaker and its upcoming EV Lyriq crossover.
GM is launching new ad campaign after recently the redesign of its company logo to better represent its backbone towards electric vehicles, including 30 new models worldwide under a $ 27 billion investment in electric and autonomous vehicles through 2025. The redesigned logo accompanies a new slogan “everyone in”.
“General Motors is creating a movement by making electric vehicles fun, desirable and accessible for people of all walks of life,” Deborah Wahl, GM’s chief marketing officer, said in a statement. “We’re excited to demonstrate the tremendous energy and enthusiasm behind our commitment to electric vehicles by showing off in a big way at this year’s Super Bowl with GM and Cadillac.”
A GM spokesperson declined to discuss further details of the ads, which will likely be released ahead of their domestic broadcasts during next Sunday’s Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs.
Cadillac Chief Marketing Officer Melissa Grady separately said the brand’s Super Bowl announcement “will surprise and delight audiences by transporting an iconic piece of pop culture history into the future.” She said it will feature the Lyriq as well as the company’s Super Cruise hands-free driver assistance system. This will be Cadillac’s first Super Bowl commercial since 2012.
This will be GM’s second consecutive year of advertising during the Super Bowl. A year ago, the company previewed its fully electric GMC Hummer EV pickup. The 30-second ad featured NBA star LeBron James and teased the new vehicle, which is expected to go on sale this fall.
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