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Google abandons its plans to open a two-story retail store in Chicago's Fulton Market district, according to a report released yesterday Chicago Tribune. Google was considering the location, a 14,000-square-foot retail space on W. Randolph Street, last August, the tribune reported at the time. From now on, this space is shown to other potential companies after Google has stopped signing a lease, says the report.
Nothing indicates that Google is abandoning the retail business entirely. There could have been a problem with the terms of the lease, the building or its location, or many other obstacles that drove Google to refrain from opening its first major retail store in town. But this seems to indicate that the process of opening such a space is complex enough to prevent Google from having its own presence, similar to that of the Apple Store, for pixels and devices for the smart home.
Google operates a number of ephemeral stores across the country, usually related to new versions of Pixel. And it makes perfect sense that as the company continues to grow in the smart home and consumer electronics industry, it wants a more cohesive and controlled retail environment in the industry. Apple Store. But it seems that Chicago residents and Google fans will have to wait a little longer to open such a store, if at all. Google did not immediately respond to a request for comment.
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