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Chrome custom tabs are a widely adopted staple – with one notable exception – on Android that allows third-party apps to use the default Google browser when opening links. With Chrome 88 released earlier this week, custom tabs are getting an experimental share button.
Third-party developers can customize custom tabs to match the style of their application. A tweak allows them to add a button to the apps bar, just to the left of the overflow menu. For example, Twitter has a “TWEET” button to quickly open the compose window and insert this URL.
However, the social media app is the rare exception, with Google noting that “custom tabs do not provide a default sharing experience and many apps do not allow users to share content at all.”
This results in a bad user experience where users have to find the share action in the expand menu in the browser. This action takes the user out of the app and opens the link in the browser, resulting in decreased app engagement.
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Gmail -
Twitter
Google corrects this by “running an experiment” with custom tabs in Chrome 88 which adds a simple share button to open the system sheet. It appears when an application has not specified its own action button and otherwise remains as “Share via”. This is because “users often want to share the content that is rendered in custom tabs.”
The default action button will be automatically added to the application, as long as the application does not define its own. Since this change will happen in the browser, it will be automatically applied to all apps using custom tabs.
The experiment is widely deployed after the launch of Chrome 88 for Android on Tuesday. Google provides application developers with instructions on how to opt out.
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