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OAKLAND, Calif .– Alphabet Inc.’s GOOGL.O Google will begin limiting the number of high-quality photos users can store on the company’s cloud-based backup service starting next June, he said. it announced on Wednesday, to an extent that could help protect profit margins.
“Growing demand for storage” means Google Photos can no longer honor a years-old policy of unlimited capacity for high-quality images, the company said in a blog post. Instead, storage of the images, as well as files in Google’s document-editing services, will be capped at a combined total of 15 gigabytes.
“Original quality” images, or incredibly high-resolution copies, were the only ones previously counted in the limit. Google’s plans for additional storage, dubbed Google One, start at $ 2 per month.
Over a billion people use Google Photos every month, but the company estimates that less than 20% of them will need to upgrade to additional storage in the next three years.
Google has had to deal with declining profits in recent years as it invests heavily in cloud storage systems without experiencing any increase in revenue. But this year, the company aims to close the gap by adjusting the benefits of its Google One offering to attract more sales.
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