Google Desserts: Android 10 is the official name of Android Q

Google officially named the next version of Android, which is expected to come out this fall: Android 10. Breaking the 10-year history of bills of lading after desserts, the company seeks to provide a code name beginning with a letter of the alphabet. (in this case, Q), which corresponds to the way we are talking about Android so far. This year is Android 10, next year will be Android 11, and so on.

After a quarter of silence, the quintessence of the Android brand quickly evolved without quarreling, resolving a dilemma and abandoning the delusional quest of taking out a Q dessert quiver. Google will not hesitate to give up desserts, which answers a quadrillion of questions about names. Google decided that it was a strange tradition that had to be canceled – or at least stifled. Instead, the code name will be quarantined in Google. I therefore have some scruples and I feel uncomfortable about the amount of quips that will line up by citing the Android source code to try to dispute that the dessert names are still considered real . All this seems like a quagmire, but at least qualitatively, the new naming scheme is less original.

Beside this new name, an updated Android logo, which, according to Aude Gandon, global brand director for Android, carries a "more modern" wordmark. Importantly, he will always include the little green robot. "The robot is what makes Android special. It makes it human, fun and accessible, "says Gandon.

Here is the new logo, to the right of the image slider:

Go with a new naming scheme for the 10th version of Android makes a bit sense; it's a historical version. However, given the difficulty of putting an ordinary dessert letter Q, I told Sameer Samat, vice president of product management for Google for Google, that it was terribly difficult. convenient that Google chose this version to change the naming scheme.

"We will face this skepticism," he says. The real reason Google changed its name, he says, is not that Q is difficult, but that desserts are not very inclusive. "We have good names, but in each case, they leave part of the world outside," he says. Android is a global brand, used by more people in India and Brazil than in the United States. Therefore, using an English word for dessert leaves out certain regions.

Pie is not always a dessert, "lollipop" can be difficult to pronounce in some areas, and "marshmallows are not very rare in many places," says Samat. Numbers, at least, are universal.

Google will still make the traditional robot statue on Android, but it will be 10 instead of a dessert.

As for the new wordmark and logo, in my opinion, it looks like the latest example of a long line of companies that have turned their brands into fictitious words into fleeting marks. This is definitely a trend of the last two years.

Gandon said the changes were important to make the wordmark more accessible and readable, especially on smaller screens. "In all honesty, when we did the test with the acid to do it in very small spaces [like a screen or phone boxes], the current lettering was really a challenge, "she says. More importantly, the wordmark is no longer green; it is black, which makes it much more readable in more contexts.

The other task of the Gandon team was to subtly change the robot by lowering the eyes and adjusting its antennas. Most importantly, they have taken a yellow hue from the green to make it more readable and have also added secondary colors to Android's global brand palette to improve accessibility.

In the future, Android will be represented by more than "green and gray," says Gandon. One of these new secondary colors is also one of the main colors of Google: blue. It was important that Google find a palette that is not as well related to the company, but would not approach too close to what its main Android partners use.

As for what Q stands for in Android Q, Google will never say it publicly. However, Samat suggested that this was raised in our conversation about the new naming scheme. Many questions have been exchanged, but my money is on Quince. Although the official Android name is only Android 10, this does not prevent the Android team from creating internal code names in alphabetical order. Samat tells me that Google engineers have already chosen the word they will use internally for Android R.

Someone would he want the Rabri?