If you see commercials for a mall that seem to come straight out of the 80s with the print edition of today, The New York Times, launch Google Lens. Starcourt, the fictional shopping center in Hawkins, Indiana, which serves as a backdrop for some of these neon-colored ads. Stranger Things 3 & # 39; s most thrilling scenes. Google is associated with magazines and museums to place digital information, which you can only see through its lens technology, on real-world objects. This partnership with NYT and Netflix is no different.